--- title: "49% of large Spanish companies have not slowed down any AI project over the past year — Marsanne Studio AI watch" description: "49% of large Spanish companies have not slowed down any AI project in 12 months, according to an FTI Consulting study covering seven markets." url: "https://marsanne.studio/en/ai-watch/49-of-large-spanish-companies-have-not-slowed-down-any-ai-project-over-50148a/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Data study · 6 October 2026 # 49% of large Spanish companies have not slowed down any AI project over the past year Original title, in Spanish: “El 49% de las grandes empresas españolas no ha frenado ningún proyecto de IA en el último año” **Publication** Infobae (Argentina) **Author** Unsigned **Published on** 6 October 2026 · read in the page structured data ## Summary According to FTI Consulting's study "AI 2.0: Moving Beyond the Hype Cycle", conducted among large companies in the United Kingdom, France, Spain, Germany, Belgium, the United States and Ireland, 49% of large Spanish companies have not slowed down any AI project in twelve months for regulatory, reputational or trust reasons, compared with 38% on average across the seven markets. Spanish companies are more cautious but no less active: 46% rate their AI-related financial returns as strong, and 21% have a Chief AI Officer. However, risk governance remains weak: only 37% include AI risk in their overall risk management, 26% have tested response plans and 18% have tested alternatives to a critical supplier. Juan Rivera of FTI Consulting calls for real preparation rather than theoretical protection. Summary based on the full text of the article. [Read the article on Infobae →](https://www.infobae.com/america/agencias/2026/10/06/el-49-de-las-grandes-empresas-espanolas-no-ha-frenado-ningun-proyecto-de-ia-en-el-ultimo-ano/) ## Figures cited - 49 % Spanish large companies that have not slowed down any AI project in 12 months Large Spanish companies, last 12 months > « El 49% de las grandes empresas españolas no ha ralentizado ni pausado ningún despliegue de inteligencia artificial (IA) en los últimos doce meses por motivos regulatorios, reputacionales o de confianza » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 38 % Same indicator, average across the seven markets studied United Kingdom, France, Spain, Germany, Belgium, United States, Ireland > « frente al 38% registrado en el conjunto de los siete mercados analizados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 28 % Spanish companies that prioritise trust and control over speed Large Spanish companies > « el 28% de las empresas prioriza la confianza y el control sobre la velocidad » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 22 % Same indicator, overall average Seven markets studied > « frente al 22% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 42 % Spanish companies that adjust the pace of deployment by area Large Spanish companies > « un 42% adapta el ritmo a cada área mediante pruebas y aprendizaje » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 25 % Spanish companies moving quickly on AI Large Spanish companies > « solo el 25% afirma avanzar con rapidez, lo que supone cuatro puntos menos que la media internacional. » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 46 % Spanish companies rating the financial returns from AI as strong or very strong Large Spanish companies > « el 46% de las compañías españolas califica de fuertes o muy fuertes los retornos financieros y las mejoras de productividad derivados de sus inversiones en IA » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 44 % Same indicator, overall average Seven markets studied > « superando el 44% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 55 % Spanish companies for which AI has fundamentally or significantly transformed their capital allocation strategy Large Spanish companies > « el 55% considera que esta tecnología ha transformado de manera fundamental o significativa su estrategia de asignación de capital a largo plazo » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 21 % Spanish companies with a Chief AI Officer or a dedicated AI function Large Spanish companies > « el 21% de las empresas cuenta con un Chief AI Officer o una función específica de IA al frente de este liderazgo » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 14 % Same indicator, overall average Seven markets studied > « el porcentaje más alto de los países analizados, frente al 14% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 27 % Spanish companies where Technology/Systems leaders drive AI decisions Large Spanish companies > « los responsables de Tecnología o Sistemas asumen estas decisiones en el 27% de los casos, seis puntos por debajo de la media internacional » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 42 % Spanish companies with a formal AI policy Large Spanish companies > « el 42% de las empresas españolas dispone de una política formal de IA en línea con la media global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 37 % Spanish companies including AI risk in their overall risk management framework Large Spanish companies > « solo el 37% integra el riesgo de IA en su marco general de gestión de riesgos, situándose como el porcentaje más bajo del estudio frente al 43% del conjunto de mercados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 43 % Same indicator, overall average Seven markets studied > « frente al 43% del conjunto de mercados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 26 % Spanish companies with tested response plans for AI incidents Large Spanish companies > « únicamente el 26% de las firmas afirma contar con planes de respuesta probados --frente al 34% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 18 % Spanish companies that have tested alternatives in case of losing a critical supplier Large Spanish companies > « solo el 18% ha probado alternativas ante la posible pérdida de un proveedor crítico, ocho puntos por debajo de la media » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 30 % Spanish companies with only partial solutions in case of supplier disruption Large Spanish companies > « un 30% dispone únicamente de soluciones parciales que ocasionarían una disrupción significativa » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 62 % Spanish companies citing incorrect or unreliable outputs as the main AI risk Large Spanish companies, next 12 months > « citado por el 62% --cinco puntos por encima de la media global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 60 % Spanish companies citing privacy or data security breaches as an AI risk Large Spanish companies > « seguido de las brechas de privacidad o seguridad de los datos (60%) » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 44 % Spanish companies concerned about competitors deploying AI faster Large Spanish companies > « la preocupación por que los competidores desplieguen IA con mayor rapidez (44%, frente al 37% global) » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 53 % Spanish companies planning to increase their cybersecurity investment Large Spanish companies > « el 53% prevé aumentar su inversión en ciberseguridad y seguridad de la información --frente al 47% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 29 % Spanish companies planning to increase spending on employee training and certification Large Spanish companies > « el 29% incrementará el gasto en formación y certificación de empleados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 28 % Spanish companies strengthening media training for spokespeople Large Spanish companies > « el 28% reforzará la formación de portavoces y preparación ante los medios, siete puntos por encima de la media internacional » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 48 % Spanish companies calling for more public investment in AI security and capabilities Large Spanish companies > « el 48% de los encuestados españoles reclama más inversión en seguridad y capacidades relacionadas con la IA, lo que representa la cifra más alta de la muestra y supera en once puntos la media global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' ## Classification **Country** Spain, United Kingdom, France, Germany, Belgium, United States, Ireland **Company size** Large companies **Industries** All industries, or industry not specified **Companies** FTI Consulting (study author) **Keywords** AI governance, risk management, chief AI officer, cybersecurity, return on investment, large companies Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Infobae. Entry translated from French by Claude Sonnet 5.5.