--- title: "49% of large Spanish companies have not slowed down any AI project over the past year — Marsanne Studio AI watch" description: "49% of large Spanish companies have neither slowed nor suspended any AI project in the past year, according to FTI Consulting." url: "https://marsanne.studio/en/ai-watch/49-of-large-spanish-companies-have-not-slowed-down-any-ai-project-over-7dfc26/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Data study · 6 October 2026 # 49% of large Spanish companies have not slowed down any AI project over the past year Original title, in Spanish: “El 49% de las grandes empresas españolas no ha frenado ningún proyecto de IA en el último año” **Publication** Europa Press (Spain) **Author** Unsigned **Published on** 6 October 2026 · read in the page structured data ## Summary According to FTI Consulting's report 'AI 2.0: Moving Beyond the Hype Cycle', which covers seven markets (United Kingdom, France, Spain, Germany, Belgium, United States, Ireland), 49% of large Spanish companies have not slowed or suspended any AI deployment for regulatory, reputational or trust reasons over the past twelve months, compared with a global average of 38%. Spain nonetheless takes a cautious approach: 28% of companies prioritise trust and control over speed, and only 25% say they are moving quickly. 46% rate the financial returns on their AI investments as strong or very strong, and 21% have a Chief AI Officer, the highest rate in the study. The report also points to gaps in risk management: only 37% include AI risk in their overall risk management, and 26% have tested incident response plans. Juan Rivera of FTI Consulting stresses that caution does not hold projects back but helps sustain them. Summary based on the full text of the article. [Read the article on Europa Press →](https://www.europapress.es/economia/noticia-49-grandes-empresas-espanolas-no-frenado-ningun-proyecto-ia-ultimo-ano-20261006105241.html) ## Figures cited - 49 % share of large Spanish companies that have neither slowed nor suspended any AI project in the past year large Spanish companies, past 12 months > « El 49% de las grandes empresas españolas no ha ralentizado ni pausado ningún despliegue de inteligencia artificial (IA) en los últimos doce meses por motivos regulatorios, reputacionales o de confianza » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 38 % same share across the seven markets analysed seven markets (United Kingdom, France, Spain, Germany, Belgium, United States, Ireland) > « frente al 38% registrado en el conjunto de los siete mercados analizados --Reino Unido, Francia, España, Alemania, Bélgica, Estados Unidos e Irlanda-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 28 % share of Spanish companies that prioritise trust and control over speed large Spanish companies > « el 28% de las empresas prioriza la confianza y el control sobre la velocidad --frente al 22% global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 22 % same indicator globally seven markets analysed > « frente al 22% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 42 % share of Spanish companies that adapt their pace to each area large Spanish companies > « un 42% adapta el ritmo a cada área mediante pruebas y aprendizaje » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 25 % share of Spanish companies moving quickly with AI large Spanish companies > « solo el 25% afirma avanzar con rapidez, lo que supone cuatro puntos menos que la media internacional » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 46 % share of Spanish companies rating the financial returns on AI as strong or very strong large Spanish companies > « el 46% de las compañías españolas califica de fuertes o muy fuertes los retornos financieros y las mejoras de productividad derivados de sus inversiones en IA, superando el 44% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 44 % same indicator globally seven markets analysed > « superando el 44% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 55 % share of Spanish companies for which AI has transformed their long-term capital allocation strategy large Spanish companies > « el 55% considera que esta tecnología ha transformado de manera fundamental o significativa su estrategia de asignación de capital a largo plazo » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 21 % share of Spanish companies with a Chief AI Officer or dedicated AI function large Spanish companies, the highest of the countries analysed > « el 21% de las empresas cuenta con un Chief AI Officer o una función específica de IA al frente de este liderazgo --el porcentaje más alto de los países analizados, frente al 14% global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 14 % same indicator globally seven markets analysed > « frente al 14% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 27 % share of Spanish companies where Technology/Systems heads are responsible for AI decisions large Spanish companies > « mientras que los responsables de Tecnología o Sistemas asumen estas decisiones en el 27% de los casos, seis puntos por debajo de la media internacional » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 42 % share of Spanish companies with a formal AI policy large Spanish companies > « aunque el 42% de las empresas españolas dispone de una política formal de IA en línea con la media global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 37 % share of Spanish companies including AI risk in their overall risk management large Spanish companies, the lowest in the study > « solo el 37% integra el riesgo de IA en su marco general de gestión de riesgos, situándose como el porcentaje más bajo del estudio frente al 43% del conjunto de mercados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 43 % same indicator across the seven markets seven markets analysed > « frente al 43% del conjunto de mercados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 26 % share of Spanish companies with tested incident response plans large Spanish companies > « únicamente el 26% de las firmas afirma contar con planes de respuesta probados --frente al 34% global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 34 % same indicator globally seven markets analysed > « frente al 34% global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 18 % share of Spanish companies that have tested alternatives in case of losing a critical supplier large Spanish companies > « solo el 18% ha probado alternativas ante la posible pérdida de un proveedor crítico, ocho puntos por debajo de la media » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 30 % share of Spanish companies with only partial solutions in case of disruption large Spanish companies > « un 30% dispone únicamente de soluciones parciales que ocasionarían una disrupción significativa » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 62 % share of Spanish companies citing incorrect or unreliable outputs as the main AI risk large Spanish companies, next 12 months > « las empresas españolas identifican los resultados incorrectos o poco fiables como el principal riesgo asociado a la IA para los próximos doce meses, citado por el 62% --cinco puntos por encima de la media global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 60 % share of Spanish companies citing privacy or data security breaches as a risk large Spanish companies > « seguido de las brechas de privacidad o seguridad de los datos (60%) » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 44 % share of Spanish companies concerned about competitors deploying AI faster large Spanish companies > « y la preocupación por que los competidores desplieguen IA con mayor rapidez (44%, frente al 37% global) » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 53 % share of Spanish companies planning to increase cybersecurity investment large Spanish companies > « el 53% prevé aumentar su inversión en ciberseguridad y seguridad de la información --frente al 47% global-- » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 29 % share of Spanish companies planning to increase employee training and certification large Spanish companies > « el 29% incrementará el gasto en formación y certificación de empleados » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 28 % share of Spanish companies strengthening spokesperson training large Spanish companies > « el 28% reforzará la formación de portavoces y preparación ante los medios, siete puntos por encima de la media internacional » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 48 % share of Spanish companies calling for more public investment in AI security and capabilities large Spanish companies, the highest in the sample > « el 48% de los encuestados españoles reclama más inversión en seguridad y capacidades relacionadas con la IA, lo que representa la cifra más alta de la muestra y supera en once puntos la media global » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' - 35 % share of Spanish companies asking for clear liability rules in case of AI failure large Spanish companies > « figurando también entre las principales prioridades el establecimiento de reglas claras de responsabilidad cuando la IA falla (35%) y una mayor obligación de informar sobre los riesgos (32%) » Source: FTI Consulting, 'AI 2.0: Moving Beyond the Hype Cycle' ## Classification **Country** Spain, United Kingdom, France, Germany, Belgium, United States, Ireland **Company size** Large companies **Industries** All industries, or industry not specified **Companies** FTI Consulting (study author) **Keywords** ai governance, large companies, chief ai officer, risk management, spain, ai investment Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Europa Press. Entry translated from French by Claude Sonnet 5.5.