---
title: "82% of SMEs in Mexico report a positive impact of AI on sales — Marsanne Studio AI watch"
description: "82% of Mexican SMEs report a positive impact of AI on their sales and profitability, according to a Google/Advertiser Perceptions study."
url: "https://marsanne.studio/en/ai-watch/82-of-smes-in-mexico-report-a-positive-impact-of-ai-on-3cf1ff/"
lang: "en"
---

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Data study · 25 September 2026

# 82% of SMEs in Mexico report a positive impact of AI on sales

Original title, in Spanish: “82% de PyMEs en México reporta impacto positivo de la IA en ventas – El Ecosistema Startup”

**Publication**

El Ecosistema Startup (Spain)

**Author**

Unsigned

**Published on**

25 September 2026 · read in the page structured data

## Summary

According to the report "The Impact of Digital Ads and AI for Advertising in Mexico", produced by Advertiser Perceptions with Google, 82% of Mexican micro, small and medium-sized businesses report a positive impact of AI on their sales and profitability, compared with 77% of large companies. The study, based on a survey of 175 SMEs and 101 large advertisers, details concrete benefits: time savings (78%), simpler management (80%) and attracting new customers (75%). Two cases are cited: Marlovet Hospitales, which doubled its customers through Performance Max, and MEX Rent a Car, which increased its revenue by 33.9% with AI Max. The article also mentions Cisco Mexico and the PotencIA Mx programme, launched by Meta and the Tecnológico de Monterrey, to broaden access to AI among SMEs.

Summary based on the full text of the article.

[Read the article on El Ecosistema Startup →](https://ecosistemastartup.com/82-de-pymes-en-mexico-reporta-impacto-positivo-de-la-ia-en-ventas/)

## Figures cited

-   82 %
    
    share of Mexican MiPyMEs reporting a positive impact of AI on sales and profitability
    
    175 Mexican MiPyMEs surveyed
    
    > « El 82% de las micro, pequeñas y medianas empresas (MiPyMEs) en México asegura que el uso de inteligencia artificial ha tenido un impacto positivo en sus ventas y rentabilidad »
    
    Source: The Impact of Digital Ads and AI for Advertising in Mexico (Advertiser Perceptions / Google)
    
-   77 %
    
    share of large companies reporting a positive impact of AI
    
    101 large corporate advertisers in Mexico
    
    > « solo el 77% de las compañías grandes señaló beneficios en ventas y rentabilidad, 5 puntos porcentuales por debajo de las MiPyMEs »
    
    Source: The Impact of Digital Ads and AI for Advertising in Mexico (Advertiser Perceptions / Google)
    
-   78 %
    
    share of SMEs saving time and resources through AI automation
    
    Mexican MiPyMEs
    
    > « 78% afirma que la automatización con IA les permite ahorrar tiempo y recursos. »
    
    Source: The Impact of Digital Ads and AI for Advertising in Mexico (Advertiser Perceptions / Google)
    
-   80 %
    
    share of SMEs who consider that AI simplifies the management of operations
    
    Mexican MiPyMEs
    
    > « 80% considera que integrar IA simplifica de manera tangible la gestión de sus operaciones. »
    
    Source: The Impact of Digital Ads and AI for Advertising in Mexico (Advertiser Perceptions / Google)
    
-   145 %
    
    increase in Marlovet Hospitales' quarterly in-person visits
    
    Marlovet Hospitales, Mexico
    
    > « duplicó el número de clientes provenientes de Google y registró un aumento del 145% en visitas físicas trimestrales »
    
-   33.9 %
    
    increase in MEX Rent a Car's revenue
    
    MEX Rent a Car, Mexico, quarter on quarter
    
    > « el resultado reportado fue un aumento de ingresos del 33.9% de un trimestre a otro y un crecimiento de 14% en conversiones totales de forma interanual »
    

## Classification

**Country**

Mexico

**Company size**

Micro-businesses, SMEs, Large companies

**Industries**

Retail and distribution, e-commerce · Software vendors, IT services companies, telecoms · Healthcare, pharmaceuticals, social care · All industries, or industry not specified

**Companies**

Tecnológico de Monterrey (cited), MEX Rent a Car (deploys AI), Meta (supplier), Marlovet Hospitales (deploys AI), Cisco México (supplier), Advertiser Perceptions (study author), PotencIA Mx (cited), Google (study author)

**Keywords**

Mexican SMEs, digital advertising, automation, sales, Google Ads, AI adoption

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Ecosistema Startup. Entry translated from French by Claude Sonnet 5.5.