---
title: "97% of Spanish SMEs already use AI, but most have no usage guidelines — Marsanne Studio AI watch"
description: "According to an OpenAI study, 97% of Spanish SMEs use AI but most have no usage guidelines."
url: "https://marsanne.studio/en/ai-watch/97-of-spanish-smes-already-use-ai-but-most-have-no-usage-52849c/"
lang: "en"
---

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Data study · 17 September 2026

# 97% of Spanish SMEs already use AI, but most have no usage guidelines

Original title, in Spanish: “El 97% de las pymes españolas ya utiliza la IA, pero la mayoría carece de normas de uso”

**Publication**

Business Insider España (Spain)

**Author**

[Lidia Sánchez](https://www.businessinsider.es/autor/lidia-sanchez/)

**Published on**

17 September 2026 · read in the page structured data · updated on 17 September 2026

## Summary

According to an OpenAI study, 97% of Spanish small and medium-sized enterprises already use AI. Among those that use it regularly, the vast majority cite time savings as the main benefit. Data privacy and security concerns remain the main barriers to adoption. The study also notes that most of these companies lack internal rules governing the use of AI.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Business Insider España →](https://www.businessinsider.es/tecnologia/pymes-espanolas-utiliza-ia-mayoria-carece-normas-uso_7037897_0.html)

## Figures cited

-   97 %
    
    share of Spanish SMEs that use AI
    
    Spanish SMEs
    
    > « El 97% de las pymes españolas ya utiliza la IA, pero la mayoría carece de normas de uso »
    
    Source: OpenAI
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified

**Companies**

OpenAI (study author)

**Keywords**

smes, ai adoption, spain, time savings, data privacy, usage guidelines

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Business Insider España and its author. Entry translated from French by Claude Sonnet 5.5.