---
title: "Accenture creates a hub in Barcelona to accelerate agentic AI — Marsanne Studio AI watch"
description: "Accenture opens a hub dedicated to agentic AI in Barcelona, bringing together companies, public authorities and startups."
url: "https://marsanne.studio/en/ai-watch/accenture-creates-a-hub-in-barcelona-to-accelerate-agentic-51fcc5/"
lang: "en"
---

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Announcement · 28 September 2026

# Accenture creates a hub in Barcelona to accelerate agentic AI

Original title, in Spanish: “Accenture crea en Barcelona un hub para acelerar la IA agéntica”

**Publication**

PortalERP (Spain)

**Author**

Unsigned

**Published on**

28 September 2026 · read in the page structured data

## Summary

Accenture has inaugurated its Agentic AI Innovation Hub in Barcelona, a space intended to bring together companies, public authorities, universities and startups to develop and deploy agentic AI solutions. Part of the consultancy's Barcelona Innovation Centre, the hub aims to support the shift from experimentation to broader adoption of AI within organisations, notably through the redesign of business processes, the secure deployment of agent platforms and responsible governance. The president of Accenture Spain and Portugal, Mercedes Oblanca, stressed the need for responsible transformation. Accenture cites its own studies: more than 50% of working hours could be affected by AI agents, 84% of Spanish executives are increasing their AI investments, and nearly half of organisations are already testing or deploying intelligent agents.

Summary based on the full text of the article.

[Read the article on PortalERP →](https://portalerp.com/es/noticia/accenture-crea-en-barcelona-un-hub-para-acelerar-la-ia-agentica)

## Figures cited

-   50 %
    
    share of working hours that could be affected by AI agents
    
    not specified
    
    > « más del 50% de las horas de trabajo podrían verse impactadas por agentes de inteligencia artificial en los próximos años »
    
    Source: Accenture, rapport 'La era de la cointeligencia'
    
-   84 %
    
    share of business executives in Spain who are increasing their AI investments
    
    Spain
    
    > « el 84% de los líderes empresariales en España está aumentando su inversión en IA »
    
    Source: Accenture, enquête 'Pulse of Change'
    
-   50 %
    
    share of organisations already testing or deploying intelligent agents
    
    not specified, close to half
    
    > « cerca de la mitad de las organizaciones ya está probando o desplegando agentes inteligentes »
    
    Source: Accenture, enquête 'Pulse of Change'
    

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

Software vendors, IT services companies, telecoms · Consulting, legal, accounting, business services · All industries, or industry not specified

**Companies**

Generalitat de Cataluña (cited), Ayuntamiento de Barcelona (cited), Accenture (supplier)

**Keywords**

agentic AI, innovation hub, AI agents, digital transformation, Barcelona, consulting

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to PortalERP. Entry translated from French by Claude Sonnet 5.5.