---
title: "After AI adoption, the real work begins: transforming the organisation — Marsanne Studio AI watch"
description: "According to an expert at the firm SocIAty, AI adoption is progressing in France, but the actual transformation of the organisation is still to be done."
url: "https://marsanne.studio/en/ai-watch/after-ai-adoption-the-real-work-begins-transforming-the-b36b50/"
lang: "en"
---

[Marsanne Studio](https://marsanne.studio/en/)

[← Back to home](https://marsanne.studio/en/ai-watch)

[← The AI watch](https://marsanne.studio/en/ai-watch)

Analysis · 30 September 2026

# After AI adoption, the real work begins: transforming the organisation

Original title, in French: “Après l’adoption de l’IA, le vrai chantier commence : transformer l’organisation”

**Publication**

Maddyness (France)

**Author**

Margot Jeandidier

**Published on**

30 September 2026 · read in the page structured data

## Summary

The article, based on analysis by Robin Coulet (Ceetadel, SocIAty firm), notes that AI adoption is progressing in France: 18% of companies with 10 or more employees used it in 2025, against 6% in 2023, and 58% of those with 250 or more employees, according to Insee. But in his view, adoption is not enough: the time savings generated by AI must be reinvested strategically, rather than simply speeding up existing processes. He advocates starting from jobs and tasks rather than tools, using an "AI chessboard" concept that distributes cognitive functions between humans and agents. He also stresses the need to structure the company's internal knowledge, which he sees as a strategic intangible asset if AI is to work properly.

Summary based on the full text of the article.

[Read the article on Maddyness →](https://www.maddyness.com/?p=1442134)

## Figures cited

-   18 %
    
    share of French companies with 10 or more employees using at least one AI technology in 2025
    
    France, companies with 10 or more employees, 2025
    
    > « En 2025, 18% des entreprises de 10 salariés et plus déclaraient ainsi utiliser collectivement au moins une technologie d’IA, contre 6% en 2023. »
    
    Source: Insee
    
-   6 %
    
    share of French companies with 10 or more employees using at least one AI technology in 2023
    
    France, companies with 10 or more employees, 2023
    
    > « En 2025, 18% des entreprises de 10 salariés et plus déclaraient ainsi utiliser collectivement au moins une technologie d’IA, contre 6% en 2023. »
    
    Source: Insee
    
-   58 %
    
    share of French companies with 250 or more employees using at least one AI technology in 2025
    
    France, companies with 250 or more employees, 2025
    
    > « Chez les entreprises de 250 salariés ou plus, ce taux atteignait 58%, selon l’Insee. »
    
    Source: Insee
    

## Classification

**Country**

France

**Company size**

SMEs, Mid-sized companies, Large companies

**Industries**

All industries, or industry not specified

**Companies**

SocIAty (supplier), Ceetadel (cited)

**Keywords**

AI adoption, organisational transformation, productivity, knowledge management, management, AI agents

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Maddyness and its author. Entry translated from French by Claude Sonnet 5.5.