---
title: "Agentic AI is already on the executive committee's desk — Marsanne Studio AI watch"
description: "A Havas CX executive urges retailers to decide at board level which AI agents can access their platforms, citing the Amazon-Perplexity lawsuit."
url: "https://marsanne.studio/en/ai-watch/agentic-ai-is-already-on-the-executive-committee-s-74d9ca/"
lang: "en"
---

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Opinion · 6 October 2026

# Agentic AI is already on the executive committee's desk

Original title, in French: “L'IA agentique est déjà sur le bureau des COMEX”

**Publication**

Journal du Net (France)

**Author**

[Olivier Vigneaux](https://www.journaldunet.com/account/olivier-vigneaux-241895)

**Published on**

6 October 2026 · read in the page structured data

## Summary

The article, signed by Olivier Vigneaux, Europe director of Havas CX, calls on European retail leadership teams to treat agentic AI as a strategic decision rather than a purely technical matter. It draws on the lawsuit Amazon brought against Perplexity in 2025, after the Comet agent connected to customer accounts to make purchases without going through Amazon's advertising and recommendations; the court ruled in Amazon's favour in March 2026, and Perplexity has appealed. The author stresses that brands must now decide which AI agents can access their platform, or risk losing control of the customer relationship. According to an Adobe statistic cited, traffic from conversational assistants converts 42% better than traditional channels.

Summary based on the full text of the article.

[Read the article on Journal du Net →](https://www.journaldunet.com/retail/1555861-l-ia-agentique-est-deja-sur-le-bureau-des-comex/)

## Figures cited

-   42 %
    
    Improvement in the conversion rate of customer traffic from AI conversational assistants compared with traditional channels
    
    Comparison of AI agent traffic vs traditional channels, no precise date
    
    > « Selon Adobe, le trafic client venu des assistants conversationnels convertit aujourd'hui 42% mieux que les canaux traditionnels, alors qu'il convertissait moins bien un an plus tôt. »
    
    Source: Adobe
    

## Classification

**Country**

United States, France

**Company size**

All sizes

**Industries**

Retail and distribution, e-commerce

**Companies**

Adobe (study author), Amazon (cited), Perplexity (supplier), Havas CX (cited), OpenAI (cited), Anthropic (cited), Google (cited)

**Keywords**

agentic ai, retail, customer relationship, platform access, ai agents, executive committee

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.