---
title: "Agentic commerce: 5 tips for preparing your e-commerce site — Marsanne Studio AI watch"
description: "The Fevad estimates that one in three French online shoppers already uses AI agents to buy, and offers advice to e-retailers."
url: "https://marsanne.studio/en/ai-watch/agentic-commerce-5-tips-for-preparing-your-e-commerce-406fdc/"
lang: "en"
---

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Analysis · 12 October 2026

# Agentic commerce: 5 tips for preparing your e-commerce site

Original title, in French: “Commerce agentique : 5 conseils pour préparer son site e-commerce”

**Publication**

Journal du Net (France)

**Author**

[Benjamin Polge](https://www.journaldunet.com/account/benjamin-polge-160597)

**Published on**

12 October 2026 · read in the page structured data

## Summary

The article gives five practical tips for preparing an e-commerce site for agentic commerce, meaning purchases made through AI agents (ChatGPT, Gemini, Muse, Perplexity). It draws on recommendations from OpenAI, Google, Meta and Perplexity on product feeds, structured data, factual writing of product pages, agentic payment protocols (OpenAI's ACP, Google's UCP, Perplexity's Instant Buy, Meta's Shop Pay via Shopify) and testing before large-scale rollout. According to the Fevad, nearly one in two French people could use agentic commerce in their purchasing process by 2030, and one in three online shoppers already relies on AI agents to buy, although end-to-end purchasing by an agent remains marginal.

Summary based on the full text of the article.

[Read the article on Journal du Net →](https://www.journaldunet.com/intelligence-artificielle/1556449-commerce-agentique-5-conseils-pour-preparer-son-site-e-commerce/)

## Figures cited

-   50 %
    
    Share of French people who could use agentic commerce in their purchasing process by 2030
    
    France, projection to 2030
    
    > « D’ici à 2030, près d’un Français sur deux pourrait utiliser le commerce agentique dans son processus d’achat, selon la Fevad, la Fédération du e-commerce et de la vente à distance. »
    
    Source: Fevad
    
-   33 %
    
    Share of online shoppers who already rely on AI agents to buy
    
    France
    
    > « Un cyberacheteur sur trois s’appuie déjà sur des agents IA pour acheter. »
    
    Source: Fevad
    

## Classification

**Country**

France

**Company size**

All sizes

**Industries**

Retail and distribution, e-commerce · Software vendors, IT services companies, telecoms

**Companies**

Meta (supplier), Fevad (study author), PayPal (supplier), Firmly.ai (supplier), Perplexity (supplier), Stripe (supplier), Shopify (supplier), OpenAI (supplier), Google (supplier)

**Keywords**

agentic commerce, AI agents, e-commerce, product feed, agentic checkout, structured data

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.