---
title: "AI adoption across the automotive value chain set to accelerate as the industry faces growing competition — Marsanne Studio AI watch"
description: "PwC expects AI adoption in the automotive value chain to rise in response to competition."
url: "https://marsanne.studio/en/ai-watch/ai-adoption-across-the-automotive-value-chain-set-to-accelerate-as-the-a100ce/"
lang: "en"
---

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Data study · 24 September 2026

# AI adoption across the automotive value chain set to accelerate as the industry faces growing competition

**Publication**

PwC (United Kingdom)

**Author**

Unsigned

**Published on**

24 September 2026 · read in the publisher's feed

## Summary

According to PwC, the adoption of artificial intelligence is expected to increase sharply across the automotive industry's value chain, as it faces growing competition.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on PwC →](https://www.pwc.com/gx/en/news-room/press-releases/2026/automotive-ai-adoption-surge.html)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Industry and manufacturing

**Companies**

PwC (study author)

**Keywords**

automotive, value chain, AI adoption, automotive industry, competition

PwC sells AI services or products: its studies and publications should be read with that interest in mind.

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to PwC. Entry translated from French by Claude Sonnet 5.5.