--- title: "AI-generated naming: 9 out of 12 names already registered or at risk — Marsanne Studio AI watch" description: "A test of 160 names generated by four AI tools shows that 9 out of 12 names are already registered or carry a legal risk." url: "https://marsanne.studio/en/ai-watch/ai-generated-naming-9-out-of-12-names-already-registered-or-at-b169b1/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Analysis · 5 October 2026 # AI-generated naming: 9 out of 12 names already registered or at risk Original title, in French: “Naming par IA : 9 noms sur 12 déjà déposés ou à risque” **Publication** Journal du Net (France) **Author** [Florian Bourgeois](https://www.journaldunet.com/account/florian-bourgeois-241714) **Published on** 5 October 2026 · read in the page structured data ## Summary A consultant tested four AI assistants (ChatGPT, Gemini, Mistral, Claude) on a real naming brief for an online shop selling premium cat accessories, obtaining 160 name suggestions. Of 12 names checked in the TMview trade mark database, 9 are already registered or present a risk of conflict. Despite an instruction to avoid clichés and a follow-up prompt, the tools keep producing names built on expected vocabulary (fel-, cat, chat, paw…) or on similar suffixes (-ora, -elle). The author points out that no tool makes a genuine strategic choice and that ChatGPT wrongly claimed to have checked a trade mark's availability. The conclusion recommends using AI to explore options, not to choose a trade mark name or check it legally. Summary based on the full text of the article. [Read the article on Journal du Net →](https://www.journaldunet.com/intelligence-artificielle/1555681-naming-par-ia-9-noms-sur-12-deja-deposes-ou-a-risque/) ## Figures cited - 9 names out of 12 Tested names already registered or presenting a risk of similarity with an existing trade mark 12 names from 4 AI assistants, checked in TMview (France/EU), October 2026 > « Résultat du test : 9 noms sur 12 déjà déposés ou à risque » - 160 names Total number of names generated by the four AI assistants tested 4 AI assistants (ChatGPT, Gemini, Mistral, Claude), 20 names each, with follow-up prompt > « J'ai soumis le brief réel d'une boutique en ligne à quatre assistants IA, soit 160 noms au total. » - 67 names out of 80 First-round names containing the expected cat-related vocabulary despite the anti-cliché instruction 80 first-round names (4 assistants x 20 names) > « Pourtant, 67 noms sur 80 au premier tour contiennent le vocabulaire attendu du chat : fel-, cat, chat, purr, paw, mew, neko, minou. » - 45 names out of 80 Names containing the expected cat-related vocabulary after the anti-cliché follow-up 80 second-round names, after follow-up > « La proportion tombe à 45 sur 80, mais pas partout » - 19 names out of 20 Gemini names built on cat vocabulary after the follow-up (increase despite the announced correction) Gemini list, second round > « Gemini, après avoir admis ses répétitions, passe de 17 à 19 noms sur 20 construits sur le lexique du chat. » - 41 names out of 80 Second-round names ending in a suffix such as -a, -ora, -ia or -elle 80 second-round names > « 41 noms du second tour se terminent en -a, -ora, -ia ou -elle (Luxora, Veloria, Norelle, Velissia). » ## Classification **Country** France **Company size** All sizes **Industries** Consulting, legal, accounting, business services · Media, communications, marketing **Companies** Anthropic (Claude) (supplier), OpenAI (ChatGPT) (supplier), Google (Gemini) (supplier), Mistral AI (supplier) **Keywords** naming, name generation, industrial property, trade mark registration, chatbots, branding Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.