---
title: "AI gives SMEs a new opportunity to compete with the capacity of large companies — Marsanne Studio AI watch"
description: "Nodus is deploying \"Digital Workers\" at Spanish food company Olimpfruit to improve productivity and operational coordination."
url: "https://marsanne.studio/en/ai-watch/ai-gives-smes-a-new-opportunity-to-compete-with-the-capacity-of-large-111c75/"
lang: "en"
---

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Press release · 5 October 2026

# AI gives SMEs a new opportunity to compete with the capacity of large companies

Original title, in Spanish: “La IA abre a las pymes una nueva oportunidad para competir con capacidad de gran empresa”

**Publication**

El Español (Spain)

**Author**

Servimedia

**Published on**

5 October 2026 · read in the page structured data

## Summary

Nodus, a Spanish company specialising in AI infrastructure, presents a hybrid organisation model combining employees and "Digital Workers". It cites a Gusto Insights study according to which 32% of small businesses with a defined AI strategy report productivity gains of more than 20%, as well as research by Brynjolfsson, Li and Raymond showing an average productivity gain of 15% among AI-assisted workers. Nodus points out that in Europe, 17% of small businesses use AI, compared with 30.36% of medium-sized and 55.03% of large ones. The article describes the case of Olimpfruit, a Spanish food company with 30 employees, where Nodus deployed three "Digital Workers" for order management, seasonal staff traceability and stock, reducing errors and improving coordination between teams.

Summary based on the full text of the article.

[Read the article on El Español →](https://cronicaglobal.elespanol.com/recomendados/20261005/ia-pymes-nueva-oportunidad-competir-capacidad-empresa/1003742800052_0.html)

## Figures cited

-   32 %
    
    share of small businesses with a defined AI strategy reporting productivity gains of more than 20%
    
    small businesses with a defined AI strategy
    
    > « Gusto Insights concluye que el 32% de las pequeñas empresas que cuentan con una estrategia definida de IA asegura haber conseguido mejoras de productividad superiores al 20%. »
    
    Source: Gusto Insights
    
-   15 %
    
    average productivity increase for workers using AI-based assistance
    
    workers using AI assistance, context studied by Brynjolfsson, Li and Raymon
    
    > « Otra investigación de Brynjolfsson, Li y Raymon publicada en' The Quarterly Journal of Economics' observó un aumento medio de la productividad alrededor del 15% en trabajadores que utilizaban asistencia basada en IA en el contexto analizado. »
    
    Source: Brynjolfsson, Li y Raymon, The Quarterly Journal of Economics
    
-   17 %
    
    share of European small businesses using AI
    
    Europe, small businesses
    
    > « En Europa, el 17% de las pequeñas empresas utiliza esta tecnología, frente al 30,36% de las medianas y el 55,03% de las grandes. »
    
-   30.36 %
    
    share of European medium-sized businesses using AI
    
    Europe, medium-sized businesses
    
    > « En Europa, el 17% de las pequeñas empresas utiliza esta tecnología, frente al 30,36% de las medianas y el 55,03% de las grandes. »
    
-   55.03 %
    
    share of European large companies using AI
    
    Europe, large companies
    
    > « En Europa, el 17% de las pequeñas empresas utiliza esta tecnología, frente al 30,36% de las medianas y el 55,03% de las grandes. »
    

## Classification

**Country**

Spain

**Company size**

SMEs, Mid-sized companies, Large companies

**Industries**

Agriculture and food production · All industries, or industry not specified

**Companies**

Nodus (supplier), Olimpfruit (deploys AI), Gusto Insights (study author)

**Keywords**

pymes, digital workers, productivity, food industry, hybrid structure, ai adoption

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Español and its author. Entry translated from French by Claude Sonnet 5.5.