---
title: "AI in Mexico: the challenge is measurement, not adoption — Marsanne Studio AI watch"
description: "An opinion piece argues that the challenge for AI in Mexico is now measuring its return, with adoption already reaching 48% of companies."
url: "https://marsanne.studio/en/ai-watch/ai-in-mexico-the-challenge-is-measurement-not-9b053c/"
lang: "en"
---

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Opinion · 12 October 2026

# AI in Mexico: the challenge is measurement, not adoption

Original title, in Spanish: “IA en México: El reto es la medición, no la adopción”

**Publication**

Mexico Business News (Mexico)

**Author**

Unsigned

**Published on**

12 October 2026 · read in the page structured data

## Summary

In this opinion piece, a financial consultant argues that the challenge of enterprise AI in Mexico is no longer adoption but measuring its return. He cites Microsoft's Índice de Tendencias Laborales 2026, according to which 67% of AI users in Mexico say they can perform tasks that were impossible a year earlier, but only 28% perceive clear alignment among leaders on how to take advantage of it. A Strand Partners study for AWS estimates that 48% of Mexican companies already use some form of AI, mostly for basic uses, without a reliable method for measuring return. PwC notes that job postings requiring AI skills doubled in 2025, reaching 68,000 positions. The author argues for documenting and standardising uses in order to turn individual gains into measurable organisational capabilities.

Summary based on the full text of the article.

[Read the article on Mexico Business News →](https://mexicobusiness.news/es/cloudanddata/news/ia-en-mexico-el-reto-es-la-medicion-no-la-adopcion)

## Figures cited

-   67 %
    
    Share of AI users in Mexico who say they can perform tasks they could not do a year earlier
    
    AI users in Mexico, Microsoft Índice de Tendencias Laborales 2026
    
    > « Según el Índice de Tendencias Laborales 2026 de Microsoft, el 67% de los usuarios de IA en México afirman que ahora pueden realizar trabajos que no podían hacer hace un año. »
    
    Source: Índice de Tendencias Laborales 2026, Microsoft
    
-   28 %
    
    Share of AI users in Mexico who perceive clear alignment among leaders on how to turn these new capabilities into a different operating model
    
    AI users in Mexico, Microsoft Índice de Tendencias Laborales 2026
    
    > « solo el 28% cree que existe una clara alineación entre los líderes de sus organizaciones sobre cómo traducir esas nuevas capacidades en una forma diferente de operar. »
    
    Source: Índice de Tendencias Laborales 2026, Microsoft
    
-   48 %
    
    Share of Mexican companies using some form of AI
    
    Mexican companies, Strand Partners 2026 study for AWS
    
    > « El estudio de Strand Partners de 2026 para AWS estima que el 48% de las empresas mexicanas ya están utilizando alguna forma de IA. »
    
    Source: Strand Partners 2026 pour AWS
    
-   68,000 postings
    
    Number of Mexican job postings requiring AI skills in 2025
    
    Mexico, 2025, according to PwC
    
    > « PwC informa que las ofertas de empleo mexicanas que requieren habilidades de IA se duplicaron en 2025, alcanzando las 68,000 vacantes. »
    
    Source: PwC
    

## Classification

**Country**

Mexico

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Companies**

AWS (study author), PwC (study author), Strand Partners (study author), Microsoft (study author)

**Keywords**

productivity, return on investment measurement, ai adoption, mexico, organisational capabilities, employment

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Mexico Business News. Entry translated from French by Claude Sonnet 5.5.