---
title: "AI is challenging the business model of consulting firms — Marsanne Studio AI watch"
description: "AI is weakening the business model of consulting firms, whose large clients are now demanding price cuts."
url: "https://marsanne.studio/en/ai-watch/ai-is-challenging-the-business-model-of-consulting-23dbfb/"
lang: "en"
---

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Analysis · 12 September 2026

# AI is challenging the business model of consulting firms

Original title, in Spanish: “La IA pone en aprietos el negocio de las consultoras”

**Publication**

La Vanguardia (Spain) · subscribers only

**Author**

[Iñaki de las Heras](https://www.lavanguardia.com/autores/inaki-de-las-heras.html)

**Published on**

12 September 2026 · read in the page structured data · updated on 13 September 2026

## Summary

According to the article, the new AI technology is turning against the consulting firms that introduced it themselves, acting as a "boomerang" on their business. Large clients of consulting firms are asking for price reductions, calling into question the industry's pricing model.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on La Vanguardia →](https://www.lavanguardia.com/dinero/20260913/11632870/ia-pone-aprietos-negocio-consultoras.html)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Consulting, legal, accounting, business services

**Keywords**

consulting, consultoras, pricing, business model, clients

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to La Vanguardia and its author. Entry translated from French by Claude Sonnet 5.5.