---
title: "AI is not a strategy — Marsanne Studio AI watch"
description: "An opinion piece drawing on Mexican studies shows that 81% of large companies aim for transformational AI but 66% remain at the pilot stage."
url: "https://marsanne.studio/en/ai-watch/ai-is-not-a-a7e935/"
lang: "en"
---

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Opinion · 6 October 2026

# AI is not a strategy

Original title, in Spanish: “La IA no es una estrategia”

**Publication**

El Financiero (Mexico)

**Author**

Eugenio Gómez Alatorre

**Published on**

6 October 2026 · read in the publisher's feed

## Summary

This opinion piece, published in El Financiero, argues that adopting AI is not in itself a business strategy. The author draws on a study by Accenture, IPADE and Empresas Globales conducted among executives of 44 large Mexican organisations: 81% of them hope to scale AI across key processes or achieve a transformational vision within three years, but 66% remain at the stage of pilots or isolated tests. The author also cites Needed Education's 2026 Digital Maturity Report, which describes four phases of adoption, from individual productivity to end-to-end agentic automation. Drawing on Michael Porter and Daron Acemoglu, the author states that cutting costs through AI alone does not create a lasting competitive advantage; this depends on how each company links the technology to a unique value proposition.

Summary based on the full text of the article.

[Read the article on El Financiero →](https://www.elfinanciero.com.mx/opinion/eugenio-gomez/2026/10/06/la-ia-no-es-una-estrategia/)

## Figures cited

-   81 %
    
    Share of large companies planning to scale AI across key processes or to achieve a transformational vision within the next 3 years
    
    44 large Mexican organisations, executive management, 2026
    
    > « cuatro de cada cinco (81%) esperan escalar la IA a procesos clave o tener una visión transformacional en los próximos tres años »
    
    Source: Accenture, IPADE y Empresas Globales (2026). ¡Ay, ay, ay, Ai! México y el nuevo desafío tecnológico: Estudio de adopción de IA, México 2026
    
-   66 %
    
    Share of large companies still at the stage of AI pilots or isolated tests
    
    44 large Mexican organisations, executive management, 2026
    
    > « dos de cada tres (66%) dicen estar en una fase de pilotos o pruebas aisladas »
    
    Source: Accenture, IPADE y Empresas Globales (2026). ¡Ay, ay, ay, Ai! México y el nuevo desafío tecnológico: Estudio de adopción de IA, México 2026
    

## Classification

**Country**

Mexico

**Company size**

Large companies

**Industries**

All industries, or industry not specified

**Companies**

Needed Education (study author), Empresas Globales (study author), IPADE (study author), Fleet (cited), KIO IT Services (cited), EY México (cited), Accenture (study author), AMCHAM (cited)

**Keywords**

AI strategy, competitive advantage, agentic automation, digital maturity, AI pilots, executive management

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Financiero and its author. Entry translated from French by Claude Sonnet 5.5.