---
title: "\"AI is not the problem, it is how companies deploy it\": McKinsey's three remedies to stop the bleeding — Marsanne Studio AI watch"
description: "McKinsey puts forward three recommendations to limit AI deployment failures in business."
url: "https://marsanne.studio/en/ai-watch/ai-is-not-the-problem-it-is-how-companies-deploy-it-mckinsey-s-three-2d76e3/"
lang: "en"
---

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Analysis · 25 September 2026

# "AI is not the problem, it is how companies deploy it": McKinsey's three remedies to stop the bleeding

**Publication**

Les Echos (France)

**Author**

Unsigned

**Published on**

25 September 2026 · read in the publisher's feed

## Summary

The article's title, quoting McKinsey, states that the difficulties companies encounter with artificial intelligence stem less from the technology itself than from the way organisations deploy it. The consulting firm is said to have made three recommendations to stem what is described as a "bleeding" caused by failed AI deployments. The standfirst provides no further information.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Les Echos →](https://www.lesechos.fr/travailler-mieux/travailler-avec-lia/lia-nest-pas-en-cause-cest-la-maniere-dont-les-entreprises-la-deploient-les-trois-recettes-de-mckinsey-pour-stopper-lhemorragie-2253451)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Companies**

McKinsey (cited)

**Keywords**

AI deployment, adoption failures, McKinsey, corporate strategy

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Les Echos. Entry translated from French by Claude Sonnet 5.5.