--- title: "AI is now a priority for Colombian businesses, but only 4 in 10 have integrated it — Marsanne Studio AI watch" description: "According to an Endeavor Data Unit study, 61% of Colombian businesses consider AI strategic, but only 37.7% have actually integrated it." url: "https://marsanne.studio/en/ai-watch/ai-is-now-a-priority-for-colombian-businesses-but-only-4-in-10-have-cafa34/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Data study · 21 September 2026 # AI is now a priority for Colombian businesses, but only 4 in 10 have integrated it Original title, in Spanish: “La IA ya es prioridad para las empresas colombianas, pero solo 4 de cada 10 la integran” **Publication** Infobae (Argentina) **Author** [Pedro Noriega](https://www.infobae.com/autor/pedro-noriega/) **Published on** 21 September 2026 · read in the page structured data ## Summary A study by Endeavor Data Unit, carried out with the support of Xertica.ai among 493 professionals from Colombian companies with at least 50 employees, shows that 61% of organisations consider AI a strategic priority, but only 37.7% have integrated it significantly into their operations. The AI Sophistication Index puts Colombia at 45.6 points out of 100, close to Mexico (45.1). 93.5% of companies remain at an intermediate maturity level. Cybersecurity holds back one company in two, and infrastructure four in ten. 63.7% of AI uses remain under human control. Despite these obstacles, 95% of organisations see opportunities to go further and 71.9% have increased their AI budget over the past year. Six Colombian scaleups (La Haus, Habi, Simetrik, Siigo, Aldeamo, Plataform) are cited as examples. Summary based on the full text of the article. [Read the article on Infobae →](https://www.infobae.com/tecno/2026/09/21/la-ia-ya-es-prioridad-para-las-empresas-colombianas-pero-solo-4-de-cada-10-la-integran/) ## Figures cited - 61 % share of Colombian businesses that consider AI a strategic priority Colombian companies with at least 50 employees, 493 professionals surveyed > « el 61% de las organizaciones considera la IA una prioridad estratégica o un pilar central del negocio » Source: Endeavor Data Unit, étude "Colombia AI Pulse: Adoptar ya no basta" - 37.7 % share of Colombian businesses that have significantly integrated AI into their operations Colombian companies with at least 50 employees, 493 professionals surveyed > « solo el 37,7% asegura haberla integrado de manera significativa en sus operaciones cotidianas » Source: Endeavor Data Unit, étude "Colombia AI Pulse: Adoptar ya no basta" - 493 professionals number of professionals surveyed in the study Colombian organisations with at least 50 employees, seven industries > « encuestó a 493 profesionales vinculados con organizaciones colombianas de al menos 50 empleados, pertenecientes a siete industrias » Source: Endeavor Data Unit - 45.6 points out of 100 AI sophistication index in Colombia Colombia > « El Índice de Sofisticación de IA desarrollado por Endeavor Data Unit sitúa a Colombia en 45,6 puntos sobre 100 » Source: Endeavor Data Unit - 45.1 points out of 100 AI sophistication index in Mexico Mexico > « una cifra prácticamente similar a los 45,1 puntos registrados en México » Source: Endeavor Data Unit - 93.5 % share of organisations at an intermediate stage of AI maturity Colombian companies studied > « El 93,5% de las organizaciones analizadas se encuentra en etapas intermedias de madurez » Source: Endeavor Data Unit - 0.2 % share of organisations that have reached the "Leader" level Colombian companies studied > « apenas el 0,2% alcanza el nivel denominado "Liderando" » Source: Endeavor Data Unit - 49.6 points out of 100 AI sophistication score of companies with more than 500 employees Colombian companies with more than 500 employees > « Las organizaciones con más de 500 empleados obtienen un promedio de 49,6 puntos » Source: Endeavor Data Unit - 42.1 points out of 100 AI sophistication score of companies with 50 to 99 employees Colombian companies with 50 to 99 employees > « frente a los 42,1 puntos de aquellas que tienen entre 50 y 99 trabajadores » Source: Endeavor Data Unit - 63.7 % share of AI uses operating with direct human assistance or control AI uses analysed in Colombian companies > « El 63,7% de los usos analizados funciona bajo asistencia o control humano directo » Source: Endeavor Data Unit - 36.3 % share of AI uses reaching a degree of autonomy or delegation AI uses analysed in Colombian companies > « mientras que el 36,3% alcanza algún grado de delegación o autonomía operativa » Source: Endeavor Data Unit - 62 % share of organisations with documented AI policies applied consistently Colombian companies studied > « El 62% de las organizaciones afirma contar con políticas de IA documentadas y aplicadas de manera consistente » Source: Endeavor Data Unit - 20 % share of organisations with no defined AI policies Colombian companies studied > « Cerca del 20%, en cambio, todavía opera sin políticas definidas » Source: Endeavor Data Unit - 95 % share of organisations identifying opportunities to deepen AI integration Colombian companies studied > « El 95% de las organizaciones identifica oportunidades para profundizar la integración de inteligencia artificial » Source: Endeavor Data Unit - 71.9 % share of organisations that increased their AI budget over the last 12 months Colombian companies studied, last 12 months > « el 71,9% aumentó su presupuesto para esta tecnología durante los últimos 12 meses » Source: Endeavor Data Unit ## Classification **Country** Colombia, Mexico **Company size** SMEs, Mid-sized companies, Large companies **Industries** All industries, or industry not specified **Companies** Aldeamo (cited), Xertica.ai (supplier), La Haus (cited), Endeavor Colombia (study author), Endeavor Data Unit (study author), Habi (cited), Simetrik (cited), Plataform (cited), Siigo (cited) **Keywords** AI adoption, Colombia, digital maturity, AI governance, AI budget, scaleups Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Infobae and its author. Entry translated from French by Claude Sonnet 5.5.