---
title: "AI must drive real business processes — Marsanne Studio AI watch"
description: "Google Cloud details the rise of agentic AI in Mexico, with hours saved at Palacio de Hierro and Farmacias del Ahorro."
url: "https://marsanne.studio/en/ai-watch/ai-must-drive-real-business-f41f79/"
lang: "en"
---

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Press release · 1 October 2026

# AI must drive real business processes

Original title, in Spanish: “La IA necesita impulsar procesos reales de negocio”

**Publication**

PortalERP (Spain)

**Author**

[Karina Rodríguez Peña](https://www.linkedin.com/in/karinardgzp/)

**Published on**

1 October 2026 · read in the page structured data

## Summary

At Google Cloud Summit Mexico 2026, Google Cloud's leaders for Latin America and Mexico described the shift of AI, agentic AI in particular, from experimentation to integration into real business processes. According to Eduardo López, President of Google Cloud Latin America, 85% of companies in the region want to expand their use of AI, but 34% struggle with data integration and 32% lack structured data. López also recounted the example of a Brazilian company that launched 430 AI agents, only 50 of which reportedly have a real impact, underlining the importance of calculating ROI. Mexican cases were cited: Palacio de Hierro (95% adoption of Gemini Enterprise in 60 days, 20,000 hours saved), Farmacias del Ahorro (140,000 hours saved), Puerto de Liverpool and the Auditoría Superior de la Federación, which cut certain analysis processes from ten months to a few hours. Google also announced a new hub in Guadalajara and 45 data centres in its global network.

Summary based on the full text of the article.

[Read the article on PortalERP →](https://portalerp.com/mx/noticia/la-ia-necesita-impulsar-procesos-reales-de-negocio-google-cloud)

## Figures cited

-   85 %
    
    Share of Latin American companies intending to expand AI projects
    
    Latin America
    
    > « a pesar del alto entusiasmo —con un 85% de las empresas latinoamericanas con la intención de realizar desarrollos en IA—, existen brechas »
    
-   34 %
    
    Share of companies facing the challenge of integrating data systems
    
    Latin America
    
    > « El 34% de las empresas están enfrentándose con el desafío de la integración del sistema de datos »
    
-   32 %
    
    Share of companies that believe they lack sufficiently structured or high-quality data for effective AI
    
    Latin America
    
    > « un 32% siente que no tiene los datos estructurados o la calidad de datos requerida para obtener una IA empresarial realmente eficiente »
    
-   95 %
    
    Gemini Enterprise adoption rate at Palacio de Hierro within 60 days
    
    Palacio de Hierro, Mexico
    
    > « alcanzando una tasa de adopción del 95% en 60 días »
    
-   20,000 hours
    
    Hours saved with Gemini Enterprise at Palacio de Hierro
    
    Palacio de Hierro, Mexico, finance, procurement, legal, IT, operations
    
    > « un ahorro de 20,000 horas en las áreas de finanzas, compras, legal, TI y operaciones »
    
-   140,000 hours
    
    Hours saved with Gemini Enterprise at Farmacias del Ahorro
    
    Farmacias del Ahorro, Mexico
    
    > « permitiendo un ahorro estimado de 140,000 horas de trabajo »
    
-   430 agents
    
    Number of AI agents launched by a Brazilian company in one year
    
    Brazilian company, anecdote cited by the President of Google Cloud Latin America
    
    > « Tenemos 430 agentes que lanzamos en el último año pero tengo la percepción que como máximo 50 tienen un verdadero impacto »
    
-   45 data centres
    
    Number of data centres in Google Cloud's global network
    
    Google Cloud global network
    
    > « la red global que hoy en día asciende a 45 data centers »
    

## Classification

**Country**

Mexico, Brazil

**Company size**

Large companies, All sizes

**Industries**

Retail and distribution, e-commerce · Healthcare, pharmaceuticals, social care · Government and local authorities · Transport, logistics, supply chain · Software vendors, IT services companies, telecoms

**Companies**

Palacio de Hierro (deploys AI), Farmacias del Ahorro (deploys AI), Google Cloud (supplier), Auditoría Superior de la Federación (deploys AI), Puerto de Liverpool (deploys AI)

**Keywords**

agentic AI, Gemini Enterprise, data governance, return on investment, Latin America, cloud adoption

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to PortalERP and its author. Entry translated from French by Claude Sonnet 5.5.