---
title: "AI no longer just answers questions: the new technology companies are using to carry out complex tasks — Marsanne Studio AI watch"
description: "Globant launches Glob.AI, an AI-native services model billed on usage, already adopted by 45% of its 20 largest clients."
url: "https://marsanne.studio/en/ai-watch/ai-no-longer-just-answers-questions-the-new-technology-companies-are-5fed03/"
lang: "en"
---

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Press release · 19 September 2026

# AI no longer just answers questions: the new technology companies are using to carry out complex tasks

Original title, in Spanish: “La IA ya no solo responde preguntas: la nueva tecnología que las empresas usan para ejecutar tareas complejas”

**Publication**

El Cronista (Argentina)

**Author**

Denise Cavallin

**Published on**

19 September 2026 · read in the page structured data · updated on 28 September 2026

## Summary

Globant has appointed Sarab Narang to head Glob.AI, its "AI-native" technology services model built on "AI Pods" that combine AI agents with human oversight. The model replaces hourly billing with pricing based on outcomes and actual consumption, measured in tokens among other things. According to data cited in the article, Glob.AI's annual recurring revenue (ARR) grew by around 60% in one quarter, and 45% of Globant's twenty largest clients have already adopted the model. The article presents this development as a trend towards wider adoption of agentic AI in software development, design and testing services for client companies.

Summary based on the full text of the article.

[Read the article on El Cronista →](https://www.cronista.com/infotechnology/actualidad/la-ia-ya-no-solo-responde-preguntas-la-nueva-tecnologia-que-las-empresas-usan-para-ejecutar-tareas-complejas/)

## Figures cited

-   60 %
    
    growth in Glob.AI's annual recurring revenue (ARR) over one quarter
    
    Glob.AI, Globant, one quarter
    
    > « los ingresos recurrentes anuales (ARR) crecieron aproximadamente un 60% en un solo trimestre »
    
-   45 %
    
    share of Globant's 20 largest accounts that have adopted the Glob.AI model
    
    Globant's 20 largest clients
    
    > « el 45% de las 20 principales cuentas de Globant ya adoptaron este modelo »
    

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Software vendors, IT services companies, telecoms

**Companies**

Globant (supplier)

**Keywords**

IT services, AI agents, digital transformation, IT services firms, billing model, productivity

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Cronista and its author. Entry translated from French by Claude Sonnet 5.5.