---
title: "AI reshuffles IT services pricing in India — Marsanne Studio AI watch"
description: "India's IT giants (TCS, Infosys, Wipro, HCLTech, Cognizant) are replacing time-based billing with contracts tied to AI-driven outcomes."
url: "https://marsanne.studio/en/ai-watch/ai-reshuffles-it-services-pricing-in-565a8f/"
lang: "en"
---

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Analysis · 18 September 2026

# AI reshuffles IT services pricing in India

Original title, in French: “L'IA rebat les cartes du pricing des services IT en Inde”

**Publication**

Silicon.fr (France)

**Author**

Philippe Leroy

**Published on**

18 September 2026 · read in the page structured data

## Summary

According to a Reuters investigation cited in the article, the major Indian IT services firms TCS, Infosys, Wipro, HCLTech and Cognizant are restructuring their pricing models, moving from billing per person-day to contracts indexed to performance and AI-driven productivity gains. At TCS, 80% of contracts in its finance and HR segment are based on performance indicators, twice as many as before the end of 2023. Cognizant derives more than 50% of its revenue from fixed-price contracts, compared with 41% three years ago. Landmark deals (Daimler Truck, E.ON, and Mercedes-Benz with HCLTech for $1.14 billion) illustrate this shift towards mandates driven by AI agents. At Wipro, AI has made it possible to redeploy the equivalent of 20,000 employees rather than lay them off, with more than 100,000 staff trained in AI.

Summary based on the full text of the article.

[Read the article on Silicon.fr →](https://www.silicon.fr/business-1367/ia-rebat-les-cartes-du-pricing-des-services-it-en-inde-229075)

## Figures cited

-   80 %
    
    share of TCS contracts (finance/HR segment) based on performance indicators
    
    TCS finance, HR and enterprise services segment
    
    > « environ 80 % des contrats de son segment finance, ressources humaines et autres services d'entreprise reposent désormais sur des indicateurs de performance, contre une proportion deux fois moindre avant la généralisation de l'IA générative fin 2023. »
    
-   50 %
    
    share of Cognizant revenue from fixed-price and transaction-based contracts
    
    Cognizant, compared with 41% three years ago
    
    > « représentent désormais plus de 50 % du chiffre d'affaires du groupe, contre 41 % il y a trois ans. »
    
-   1.14 billion $
    
    value of the HCLTech contract with a Fortune Global 50 group (identified as Mercedes-Benz)
    
    5.5-year contract running to December 2031
    
    > « HCLTech a annoncé un contrat de 1,14 milliard $ sur 5,5 ans avec un groupe européen classé au Fortune Global 50, identifié par plusieurs médias indiens comme étant Mercedes-Benz. »
    
-   3.2 billion $
    
    value of the former Infosys-Daimler contract that was replaced
    
    8-year contract since 2020
    
    > « il vient remplacer un mandat de 3,2 milliards $ sur huit ans que Infosys détenait depuis 2020 auprès de Daimler »
    
-   3.6 billion $
    
    total value of large deals signed by Infosys in Q1 of fiscal 2027
    
    Infosys, Q1 fiscal 2027, of which 61% new business
    
    > « les grands contrats signés au premier trimestre fiscal 2027 ont atteint 3,6 milliards $ de valeur totale, dont 61 % de nouvelles affaires »
    
-   20,000 employees
    
    AI productivity gain at Wipro, expressed as equivalent headcount
    
    Wipro, total headcount of around 243,000 in June
    
    > « les initiatives IA du groupe ont dégagé un gain de productivité équivalent à la production de 20 000 salariés, redéployés en interne plutôt que licenciés. »
    
-   100,000 staff
    
    Wipro staff trained or certified in AI
    
    Wipro, out of a total headcount of around 243,000 in June
    
    > « plus de 100 000 collaborateurs ont déjà suivi une formation ou obtenu une certification avancée en IA. »
    

## Classification

**Country**

India, Germany, United States

**Company size**

Large companies

**Industries**

Software vendors, IT services companies, telecoms · Industry and manufacturing · Energy, utilities, environment

**Companies**

Daimler Truck (deploys AI), Mercedes-Benz (deploys AI), Tech Mahindra (supplier), E.ON (deploys AI), Cognizant (supplier), Xebia (cited), Infosys (supplier), Reuters (study author), TCS (supplier), Everest Group (cited), Wipro (supplier), HCLTech (supplier), HfS Research (cited)

**Keywords**

it services firms, pricing, it outsourcing, ai agents, performance-based contracts, india

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Silicon.fr and its author. Entry translated from French by Claude Sonnet 5.5.