--- title: "AI, the \"great equaliser\" redefining the survival and growth of Mexican SMEs, according to Google — Marsanne Studio AI watch" description: "A study by Google and Advertiser Perceptions shows that 82% of Mexican micro and small businesses see a direct impact of AI on their sales." url: "https://marsanne.studio/en/ai-watch/ai-the-great-equaliser-redefining-the-survival-and-growth-of-mexican-2ffd1a/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/ai-watch) [← The AI watch](https://marsanne.studio/en/ai-watch) Data study · 24 September 2026 # AI, the "great equaliser" redefining the survival and growth of Mexican SMEs, according to Google Original title, in Spanish: “IA: el ‘gran igualador’ que redefine la supervivencia y crecimiento de las Pymes mexicanas, según Google” **Publication** El Cronista (Argentina) **Author** [Yanin Alfaro](https://www.cronista.com/autor/yanin-alfaro/) **Published on** 24 September 2026 · read in the page structured data · updated on 24 September 2026 ## Summary According to a study conducted by Google with Advertiser Perceptions among 175 micro, small and medium-sized enterprises (1 to 499 employees) and 101 large advertisers (more than 500 employees) in Mexico, 82% of MiPyMEs see a direct, positive impact of AI on their sales and profitability, compared with 77% of large companies. 80% consider that AI has simplified the management of their operations, 78% say they save time and resources, and 75% say the savings generated are reinvested in local hiring. The article also presents two concrete cases: Marlovet Hospitales, a veterinary network, used Google Maps and Performance Max to manage the influx of emergencies, and Mex Rent a Car exceeded its booking targets thanks to AI Max, with 14% growth in bookings and 34% growth in quarterly revenue. Summary based on the full text of the article. [Read the article on El Cronista →](https://www.cronista.com/mexico/finanzas-economia/ia-el-gran-igualador-que-redefine-la-supervivencia-y-crecimiento-de-las-pymes-mexicanas-segun-google/) ## Figures cited - 82 % share of Mexican MiPyMEs seeing a direct impact of AI on sales and profitability Mexican MiPyMEs, 1 to 499 employees, Google/Advertiser Perceptions study > « el 82% de las micro, pequeñas y medianas empresas (MiPyMEs) confirma que la inteligencia artificial tiene un impacto directo y positivo en sus ventas y rentabilidad » Source: Google et Advertiser Perceptions - 77 % share of large advertisers seeing a direct impact of AI on sales and profitability Mexican large advertisers, more than 500 employees > « Un porcentaje que supera al 77% reportado por grandes corporativos » Source: Google et Advertiser Perceptions - 80 % share of companies considering that AI has simplified the management of their operations Mexican MiPyMEs and large advertisers > « el 80% coincide en que integrar IA ha simplificado la gestión integral de sus operaciones » Source: Google et Advertiser Perceptions - 78 % share of companies saying they save time and resources thanks to AI Mexican MiPyMEs and large advertisers > « El 78% afirma ahorrar tiempo y recursos esenciales gracias a estas tecnologías » Source: Google et Advertiser Perceptions - 85 % share of SMEs relying on digital ads to attract customers Mexican SMEs > « El 85% de las pymes depende de anuncios digitales para atraer prospectos y mantener ventas » Source: Google et Advertiser Perceptions - 75 % share of SMEs saying AI has helped them win more customers Mexican SMEs > « el 75% asegura que la IA les ha permitido captar más clientes y proteger sus ventas locales » Source: Google et Advertiser Perceptions - 75 % share of SMEs reinvesting AI-generated savings in local hiring Mexican SMEs > « el 75% de las pymes señala que los ahorros económicos generados con IA se reinvierten directamente en la contratación de más colaboradores locales » Source: Google et Advertiser Perceptions - 34 % revenue growth at Mex Rent a Car Mex Rent a Car, quarter on quarter > « un incremento cercano al 34% en ingresos de trimestre a trimestre » ## Classification **Country** Mexico **Company size** SMEs, Micro-businesses, Large companies **Industries** Retail and distribution, e-commerce · Healthcare, pharmaceuticals, social care · Tourism, hospitality, catering **Companies** MEX Rent a Car (deploys AI), Marlovet Hospitales (deploys AI), Advertiser Perceptions (study author), Google (study author) **Keywords** SMEs, AI adoption, digital advertising, google ads, veterinary, car rental Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Cronista and its author. Entry translated from French by Claude Sonnet 5.5.