---
title: "AI will force companies to take management seriously — Marsanne Studio AI watch"
description: "An opinion piece argues that AI is forcing companies to rethink their promotion criteria and to value management as a profession in its own right."
url: "https://marsanne.studio/en/ai-watch/ai-will-force-companies-to-take-management-5373d9/"
lang: "en"
---

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Opinion · 23 September 2026

# AI will force companies to take management seriously

Original title, in French: “L'IA va obliger les entreprises à prendre le management au sérieux”

**Publication**

Journal du Net (France)

**Author**

[Faustine Duriez](https://www.journaldunet.com/account/faustine-duriez-139429)

**Published on**

23 September 2026 · read in the page structured data

## Summary

The article argues that AI, by making technical answers more accessible to employees, undermines the legitimacy of managers promoted on the basis of their expertise. It cites a study of 131 companies showing that promotions favour sales performance over managerial skills, and another of 5,172 customer support agents that measured a 15% productivity gain from AI assistance, especially for less experienced employees. The author calls on companies to review their promotion criteria, to train managers to ask questions and delegate, and to create career paths for experts who do not wish to manage a team.

Summary based on the full text of the article.

[Read the article on Journal du Net →](https://www.journaldunet.com/intelligence-artificielle/1555233-l-ia-va-obliger-les-entreprises-a-prendre-le-management-au-serieux/)

## Figures cited

-   15 %
    
    average productivity gain for customer support agents with AI assistance
    
    study of 5,172 customer support agents
    
    > « Une étude portant sur 5 172 agents de support client a mesuré un gain moyen de productivité de 15 % avec une assistance par IA, les salariés moins expérimentés ou moins performants en bénéficiant davantage. »
    
    Source: Quarterly Journal of Economics, 2025
    

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

management, promotion, psychological safety, productivity, customer service, work organisation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.