---
title: "Anthropic arrives in Spain and opens an office in Madrid as part of its strategy to compete with OpenAI in Europe — Marsanne Studio AI watch"
description: "Anthropic opens an office in Madrid and says Claude adoption in Spain is higher than its population size would suggest."
url: "https://marsanne.studio/en/ai-watch/anthropic-arrives-in-spain-and-opens-an-office-in-madrid-as-part-of-its-44dd39/"
lang: "en"
---

[Marsanne Studio](https://marsanne.studio/en/)

[← Back to home](https://marsanne.studio/en/ai-watch)

[← The AI watch](https://marsanne.studio/en/ai-watch)

Announcement · 17 September 2026

# Anthropic arrives in Spain and opens an office in Madrid as part of its strategy to compete with OpenAI in Europe

Original title, in Spanish: “Anthropic desembarca en España y abre una oficina en Madrid como parte de su estrategia para competir con OpenIA en Europa”

**Publication**

El Cronista (Argentina)

**Author**

[Sergio Manaut](https://www.cronista.com/autor/sergio-manaut/)

**Published on**

17 September 2026 · read in the page structured data · updated on 17 September 2026

## Summary

Anthropic has opened an office in Madrid, appointing Cristina Pitarch as country manager, as part of its European expansion strategy against OpenAI. According to the Anthropic Economic Index, Claude adoption in Spain is 2.7 times higher than expected based on the size of its population, placing it above Germany and slightly below Portugal. Pitarch cites client companies such as Ferrovial, Amadeus, Telefónica, CaixaBank, BBVA, Konecta and Indra, which use Claude in banking, aerospace, infrastructure and travel projects. She points out that Spanish companies often lack a clear AI strategy, running multiple pilots without turning them into projects with real impact. Anthropic also wants to extend its client base to SMEs and startups, and is working with ISDI Business School on a community of Claude ambassadors in Madrid.

Summary based on the full text of the article.

[Read the article on El Cronista →](https://www.cronista.com/espana/economia-finanzas/anthropic-desembarca-en-espana-y-abre-una-oficina-en-madrid-como-parte-de-su-estrategia-para-competir-con-openia-en-europa/)

## Figures cited

-   2.7 times
    
    Claude adoption in Spain relative to what is expected given population size
    
    Spain, companies using Claude
    
    > « el Índice Económico de Anthropic muestra que la adopción de Claude en España es 2,7 veces superior a la esperada en función del tamaño de su población »
    
    Source: Índice Económico de Anthropic
    

## Classification

**Country**

Spain

**Company size**

Large companies, All sizes

**Industries**

Banking, insurance, asset management, finance departments · Construction, civil engineering, real estate · Transport, logistics, supply chain · Tourism, hospitality, catering · Software vendors, IT services companies, telecoms · All industries, or industry not specified

**Companies**

ISDI Business School (cited), Indra (deploys AI), Amadeus (deploys AI), Telefónica (deploys AI), Konecta (deploys AI), CaixaBank (deploys AI), BBVA (deploys AI), OpenAI (cited), Anthropic (supplier), Ferrovial (deploys AI)

**Keywords**

anthropic, claude, international expansion, enterprise adoption, spain, productivity

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Cronista and its author. Entry translated from French by Claude Sonnet 5.5.