---
title: "Anthropic arrives in Spain with a former Google executive: \"Slowing down AI gives us the chance to get it right\" — Marsanne Studio AI watch"
description: "Anthropic opens an office in Madrid; Santander, CaixaBank, BBVA, Telefónica and Indra already use its AI, according to El País."
url: "https://marsanne.studio/en/ai-watch/anthropic-arrives-in-spain-with-a-former-google-executive-slowing-down-e1ef7c/"
lang: "en"
---

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Announcement · 16 September 2026

# Anthropic arrives in Spain with a former Google executive: "Slowing down AI gives us the chance to get it right"

Original title, in Spanish: “Anthropic desembarca en España con una exdirectiva de Google: “Ralentizar la IA nos da la oportunidad de hacerlo bien””

**Publication**

El País (Spain) · subscribers only

**Author**

[Santiago Millán](https://elpais.com/autor/santiago-millan-alonso/)

**Published on**

16 September 2026 · read in the page structured data

## Summary

Anthropic is establishing itself in Spain, with Madrid as a strategic hub for the Iberian Peninsula, southern Europe and Spanish-speaking markets, according to its head Cristina Pitarch, a former Google executive. The standfirst states that groups such as Santander, CaixaBank, BBVA, Telefónica and Indra already use its artificial intelligence.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on El País →](https://elpais.com/economia/2026-09-17/anthropic-desembarca-en-espana-para-impulsar-sus-negocios-en-plena-tormenta-en-la-industria-de-la-ia.html)

## Classification

**Country**

Spain

**Company size**

Large companies

**Industries**

Banking, insurance, asset management, finance departments · Software vendors, IT services companies, telecoms

**Companies**

Indra (deploys AI), Telefónica (deploys AI), Santander (deploys AI), CaixaBank (deploys AI), BBVA (deploys AI), Anthropic (supplier)

**Keywords**

anthropic, expansion in Spain, large companies, finance, telecoms, generative artificial intelligence

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El País and its author. Entry translated from French by Claude Sonnet 5.5.