---
title: "Anthropic targets SMEs with workshops and plugins for Claude — Marsanne Studio AI watch"
description: "Anthropic is launching workshops, certified trainers and plugins (Shopify, Stripe, Zoom, QuickBooks) to increase adoption of Claude among small US businesses."
url: "https://marsanne.studio/en/ai-watch/anthropic-targets-smes-with-workshops-and-plugins-for-33aa44/"
lang: "en"
---

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Announcement · 15 September 2026

# Anthropic targets SMEs with workshops and plugins for Claude

Original title, in French: “Anthropic cible les PME avec ateliers et plugins pour Claude”

**Publication**

Brief IA (France)

**Author**

[Tom Levy](https://www.briefia.fr/auteur/tom-levy)

**Published on**

15 September 2026 · read in the page structured data

## Summary

Anthropic is rolling out a programme of workshops and certified trainers to accelerate the use of its Claude assistant among small US businesses, while adding integrations with Shopify, Stripe, Zoom and QuickBooks. According to the company, the plugin for small businesses, launched in May, has already been installed 900,000 times. Lina Ochman of Anthropic recommends keeping a human expert for banking and legal tasks, as she says the tool can only do "95%" of the work. Business owners, such as a bar in Pittsburgh and a café in the United Kingdom, report negative reactions from customers to AI-generated content. A US Chamber of Commerce survey indicates that generative AI adoption among small businesses rose from 23% in 2023 to 58% in 2025.

Summary based on the full text of the article.

[Read the article on Brief IA →](https://www.briefia.fr/article/anthropic-cible-les-pme-avec-ateliers-et-plugins-pour-claude)

## Figures cited

-   45 %
    
    share of US private-sector jobs held in small businesses
    
    United States, according to the Small Business Administration
    
    > « Les petites entreprises pèsent lourd dans l’économie américaine, avec plus de 45 % des emplois du secteur privé et environ 44 % du PIB, d’après la Small Business Administration. »
    
    Source: Small Business Administration
    
-   44 %
    
    share of US GDP generated by small businesses
    
    United States, according to the Small Business Administration
    
    > « Les petites entreprises pèsent lourd dans l’économie américaine, avec plus de 45 % des emplois du secteur privé et environ 44 % du PIB, d’après la Small Business Administration. »
    
    Source: Small Business Administration
    
-   23 %
    
    share of small US businesses using generative AI in 2023
    
    United States, 2023, according to a Chamber of Commerce survey
    
    > « Leur recours à l’IA générative progresse, passant de 23 % en 2023 à 58 % en 2025 selon une enquête de la Chambre de commerce. »
    
    Source: Chambre de commerce (US Chamber of Commerce)
    
-   58 %
    
    share of small US businesses using generative AI in 2025
    
    United States, 2025, according to a Chamber of Commerce survey
    
    > « Leur recours à l’IA générative progresse, passant de 23 % en 2023 à 58 % en 2025 selon une enquête de la Chambre de commerce. »
    
    Source: Chambre de commerce (US Chamber of Commerce)
    
-   900,000 installations
    
    number of installations of the Claude plugin for small businesses since its launch in May
    
    since May, according to Anthropic
    
    > « Lancé en mai, le dispositif a, selon l’entreprise, enregistré 900 000 installations de son plugin destiné aux petites entreprises. »
    
    Source: Anthropic
    
-   95 %
    
    share of the output that a tool such as Claude can produce according to Lina Ochman (Anthropic), before human intervention
    
    estimate by Lina Ochman, Anthropic
    
    > « Lina Ochman ne conseille pas d’utiliser Claude pour des fonctions bancaires et juridiques et estime que l’outil peut mener « à 95 % » du résultat, l’expert humain restant dans la boucle. »
    
    Source: Anthropic
    
-   100 business owners
    
    average number of business owners attending each workshop on the spring tour led by Lina Ochman
    
    spring workshops in Chicago, Baton Rouge, San Jose and elsewhere
    
    > « Ces initiatives prolongent une tournée menée au printemps par Lina Ochman, qui dit avoir réuni environ 100 dirigeants par atelier lors de demi‑journées à Chicago, Baton Rouge, San Jose et ailleurs. »
    
    Source: Anthropic
    

## Classification

**Country**

United States, United Kingdom

**Company size**

SMEs

**Industries**

Retail and distribution, e-commerce · Tourism, hospitality, catering · Software vendors, IT services companies, telecoms

**Companies**

Spork Island Trading Co. (deploys AI), Digital NEST (cited), QuickBooks (supplier), Small Business Administration (study author), Chambre de commerce (US Chamber of Commerce) (study author), Stripe (supplier), Zenchai (cited), Zoom (supplier), Shopify (supplier), OpenAI (supplier), Anthropic (supplier)

**Keywords**

SMEs, Claude, training workshops, plugins, generative AI adoption, local retail

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Brief IA and its author. Entry translated from French by Claude Sonnet 5.5.