---
title: "Argentina last in the global AI adoption ranking: what the Goldman Sachs study shows — Marsanne Studio AI watch"
description: "Argentina ranks last among 28 economies for business AI adoption, with a rate below 10%, according to Goldman Sachs."
url: "https://marsanne.studio/en/ai-watch/argentina-last-in-the-global-ai-adoption-ranking-what-the-goldman-sachs-f905d0/"
lang: "en"
---

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Data study · 22 September 2026

# Argentina last in the global AI adoption ranking: what the Goldman Sachs study shows

Original title, in Spanish: “Argentina en el último puesto del mapa global de adopción de la IA: qué mostró el estudio de Goldman Sachs”

**Publication**

Forbes Argentina (Argentina)

**Author**

Amura CMS

**Published on**

22 September 2026 · read in the publisher's feed

## Summary

A Goldman Sachs Research study, carried out by Sarah Dong and Joseph Briggs, places Argentina last among 28 economies analysed for business AI adoption, with an estimated rate below 10%, compared with 15 to 20% in developed economies such as France, the United States, the Netherlands and the United Kingdom. Argentina even lags behind Brazil, Mexico, Chile and Colombia. The study combines 11 different surveys adjusted to OECD data. It also examines the impact on employment: job searches have risen less in the occupations most automatable by AI, notably in information and communication, call centres, software development, management consulting and advertising. Call centre employment is 39% below trend in the United States. However, after analysing more than 800 occupations, the overall effect on employment remains limited, except for young people looking for a first job.

Summary based on the full text of the article.

[Read the article on Forbes Argentina →](https://www.forbesargentina.com/innovacion/argentina-ultimo-puesto-mapa-global-adopcion-ia-mostro-estudio-goldman-sachs-n98456)

## Figures cited

-   10 %
    
    AI adoption by Argentine companies
    
    Argentina, below 10%
    
    > « la adopción de IA entre las empresas argentinas se ubica por debajo del 10% »
    
    Source: Goldman Sachs Research
    
-   20 %
    
    AI adoption in the main developed economies
    
    France, United States, Netherlands, United Kingdom
    
    > « frente a niveles entre el 15% y el 20% en las principales economías desarrolladas »
    
    Source: Goldman Sachs Research
    
-   39 %
    
    call centre employment gap versus trend, United States
    
    United States, call centre industry
    
    > « El empleo en esa actividad se encuentra un 39% por debajo de la tendencia que llevaba en Estados Unidos »
    
    Source: Goldman Sachs Research
    
-   33 %
    
    call centre employment gap versus trend, Canada
    
    Canada, call centre industry
    
    > « un 33% en Canadá y un 27% en Alemania »
    
    Source: Goldman Sachs Research
    
-   0.1 %
    
    impact of 10% AI exposure on annual employment growth
    
    France, Canada, United States
    
    > « un nivel de exposición del 10% estuvo asociado a una caída de apenas 0,1% en el crecimiento anual del empleo »
    
    Source: Goldman Sachs Research
    

## Classification

**Country**

Argentina, Brazil, Mexico, Chile, Colombia, France, United States, Netherlands, United Kingdom, Germany, Australia, Canada

**Company size**

All sizes

**Industries**

Software vendors, IT services companies, telecoms · Media, communications, marketing · Consulting, legal, accounting, business services · All industries, or industry not specified

**Companies**

OCDE (cited), Goldman Sachs (study author)

**Keywords**

ai adoption, employment, latin america, goldman sachs, call centres, argentina

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Forbes Argentina and its author. Entry translated from French by Claude Sonnet 5.5.