---
title: "At Go Entrepreneurs Lyon: AI, an ever-present partner for business founders — Marsanne Studio AI watch"
description: "At the Go Entrepreneurs Lyon trade show, founders describe daily use of generative AI to structure and speed up the creation of their businesses."
url: "https://marsanne.studio/en/ai-watch/at-go-entrepreneurs-lyon-ai-an-ever-present-partner-for-business-a832d9/"
lang: "en"
---

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Case study · 1 October 2026

# At Go Entrepreneurs Lyon: AI, an ever-present partner for business founders

Original title, in French: “À Go Entrepreneurs Lyon : l’IA, un associé omniprésent des porteurs de projets”

**Publication**

Bpifrance (France)

**Author**

Unsigned

**Published on**

1 October 2026 · read in the page structured data · updated on 1 October 2026

## Summary

At the Go Entrepreneurs Lyon trade show, Bpifrance gathered testimonials from around ten founders, all of whom use artificial intelligence in setting up their businesses. LLMs are used to assess the feasibility of a project, structure the administrative set-up, find a company name or develop a content strategy, with time savings and lower start-up costs as the main benefits. Several describe AI as a "virtual partner". Benoît Liger-Belair of Bpifrance highlights the role of these tools in supporting founders, but warns against market studies that entrepreneurs have not properly mastered. Bpifrance has developed its own AI solution, integrated into the Pass Créa, which questions the entrepreneur directly rather than building the project for them, also addressing a data sovereignty concern.

Summary based on the full text of the article.

[Read the article on Bpifrance →](https://bigmedia.bpifrance.fr/nos-actualites/a-go-entrepreneurs-lyon-lia-un-associe-omnipresent-des-porteurs-de-projets)

## Classification

**Country**

France

**Company size**

Micro-businesses

**Industries**

All industries, or industry not specified

**Companies**

Bpifrance (supplier), Engine Works Studio (deploys AI)

**Keywords**

business creation, llm, entrepreneurial support, pass créa, founders

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Bpifrance. Entry translated from French by Claude Sonnet 5.5.