---
title: "Blip, the global laboratory for conversational artificial intelligence — Marsanne Studio AI watch"
description: "Brazilian unicorn Blip, which orchestrates conversational AI agents on WhatsApp for businesses, is expanding in Europe despite regulatory obstacles."
url: "https://marsanne.studio/en/ai-watch/blip-the-global-laboratory-for-conversational-artificial-fb2eae/"
lang: "en"
---

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Interview · 3 September 2026

# Blip, the global laboratory for conversational artificial intelligence

Original title, in Spanish: “Blip, el laboratorio mundial de la inteligencia artificial conversacional”

**Publication**

El Español (Spain)

**Author**

[Mario Moreno](https://www.elespanol.com/autor/mario-moreno/)

**Published on**

3 September 2026 · read in the page structured data

## Summary

Blip, a Brazilian conversational AI unicorn founded in 1999 in Belo Horizonte, orchestrates intelligent agents across channels such as WhatsApp (Meta, Microsoft, Google) and large language models (ChatGPT, Gemini) for companies in banking, telecoms and other industries. According to the company, this activity has generated more than €5 billion in economic value in Brazil and unlocked €153 million for telecom operators through digital billing. Its co-founder cites an MIT report according to which 95% of agentic AI projects have no impact, owing to a lack of personalisation and integration of internal data. Blip wants to expand in Europe: its Spanish and Portuguese subsidiary, led by Jaime Navarro, reports triple-digit growth over three years, with clients such as Aquaservice, despite obstacles relating to data privacy and regulation.

Summary based on the full text of the article.

[Read the article on El Español →](https://www.elespanol.com/invertia/disruptores/grandes-actores/tecnologicas/20260904/blip-laboratorio-mundial-inteligencia-artificial-conversacional/1003744371312_0.html)

## Figures cited

-   5,000 EUR million
    
    Economic value generated by Blip through conversational AI in Brazil
    
    Brazil, cumulative since Blip's adoption of conversational AI
    
    > « la andadura de la compañía desde que se metió a la IA conversacional ha generado un valor económico de más de 30.000 millones de reales -unos 5.000 millones de euros- repartidos entre servicios financieros, ventas, soporte de clientes y otras operativas. »
    
    Source: Blip
    
-   153 EUR million
    
    Amount unlocked for telecom operators through digital billing
    
    Brazil, telecom operators
    
    > « ha logrado desbloquear unos 153 millones de euros a las operadoras de telecomunicaciones por medio de la facturación digital »
    
    Source: Blip
    
-   95 %
    
    Share of agentic AI projects that have no impact
    
    Worldwide, enterprise agentic AI projects
    
    > « el 95% de los proyectos basados en IA agéntica no generan impacto »
    
    Source: Massachusetts Institute of Technology (MIT)
    
-   — %
    
    Growth of Blip's Spanish and Portuguese subsidiary
    
    Spain and Portugal, last three financial years
    
    > « la filial lleva un ritmo de crecimiento a triple dígito durante los tres últimos ejercicios fiscales »
    
    Source: Blip
    
-   95 %
    
    WhatsApp penetration in southern Europe
    
    Southern Europe
    
    > « La aplicación tiene una penetración de más del 95% en el sur del continente »
    
-   84 %
    
    Share of screen time spent on messaging apps
    
    Southern Europe, average screen time
    
    > « pasamos, de media, más del 84% de nuestro tiempo en pantalla en este tipo de interfaces de mensajería »
    

## Classification

**Country**

Brazil, Spain

**Company size**

Large companies, All sizes

**Industries**

Banking, insurance, asset management, finance departments · Software vendors, IT services companies, telecoms · Education and training · All industries, or industry not specified

**Companies**

Aquaservice (deploys AI), Meta (cited), GUS (cited), Blip (supplier), Microsoft (cited), Google (cited)

**Keywords**

conversational ai, intelligent agents, whatsapp, customer service, ai orchestration, brazil

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to El Español and its author. Entry translated from French by Claude Sonnet 5.5.