---
title: "Chamber of Commerce guide for SMEs on the use of AI — Marsanne Studio AI watch"
description: "The Spanish Chamber of Commerce publishes a 30-day guide to help SMEs adopt AI in a practical, measurable way."
url: "https://marsanne.studio/en/ai-watch/chamber-of-commerce-guide-for-smes-on-the-use-of-dbd034/"
lang: "en"
---

[Marsanne Studio](https://marsanne.studio/en/)

[← Back to home](https://marsanne.studio/en/ai-watch)

[← The AI watch](https://marsanne.studio/en/ai-watch)

Regulation · 24 September 2026

# Chamber of Commerce guide for SMEs on the use of AI

Original title, in Spanish: “Guía de la Cámara de Comercio para pymes y uso de IA”

**Publication**

Demócrata (Spain)

**Author**

Unsigned

**Published on**

24 September 2026 · read in the page metadata

## Summary

The Spanish Chamber of Commerce, through its Digitalisation Committee, has presented a guide for SMEs on integrating artificial intelligence in a useful, safe and measurable way. According to the institution, 45.3% of Spanish companies neither use AI nor plan to, compared with 54.7% that are exploring or already using it, but only 5.3% have reached broad or strategic integration. The guide proposes a 30-day roadmap to select two to three processes to improve, launch a pilot project, validate it and then assess the results before a broader rollout. It identifies the main obstacles (lack of awareness, lack of training, uncertainty about return on investment, integration problems and data quality) and outlines the obligations under the European AI regulation according to risk levels.

Summary based on the full text of the article.

[Read the article on Demócrata →](https://www.democrata.es/economia/la-camara-de-comercio-lanza-una-guia-para-pymes-con-un-plan-de-30-dias-para-adoptar-la-ia/)

## Figures cited

-   45.3 %
    
    share of Spanish companies that do not use AI and do not plan to
    
    Spanish companies
    
    > « el 45,3% de las compañías no hace uso de la IA ni contempla hacerlo en el corto plazo »
    
    Source: Cámara de Comercio de España
    
-   54.7 %
    
    share of Spanish companies exploring or using AI
    
    Spanish companies
    
    > « frente a un 54,7% que ya la está explorando o empleando de alguna manera »
    
    Source: Cámara de Comercio de España
    
-   5.3 %
    
    share of companies with broad or strategic AI integration
    
    Spanish companies that have adopted AI
    
    > « solo un 5,3% ha logrado una integración amplia o verdaderamente estratégica de estas soluciones »
    
    Source: Cámara de Comercio de España
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

All industries, or industry not specified · Retail and distribution, e-commerce · Industry and manufacturing · Construction, civil engineering, real estate · Consulting, legal, accounting, business services

**Companies**

Cámara de Comercio de España (study author)

**Keywords**

SMEs, AI guide, chamber of commerce, AI adoption, European AI regulation, pilot project

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Demócrata. Entry translated from French by Claude Sonnet 5.5.