---
title: "Chamber of Commerce guide for SMEs on using AI — Marsanne Studio AI watch"
description: "The Spanish Chamber of Commerce has published a guide with a 30-day plan to help SMEs adopt AI."
url: "https://marsanne.studio/en/ai-watch/chamber-of-commerce-guide-for-smes-on-using-f9445d/"
lang: "en"
---

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Press release · 24 September 2026

# Chamber of Commerce guide for SMEs on using AI

Original title, in French: “Guide de la Chambre de Commerce pour pme et utilisation de l'IA”

**Publication**

Demócrata (Spain)

**Author**

Unsigned

**Published on**

24 September 2026 · read in the page metadata

## Summary

The Spanish Chamber of Commerce has published a guide for SMEs on adopting artificial intelligence, with a 30-day plan. According to the institution, 45.3% of Spanish companies do not use AI and do not plan to do so in the short term, while 54.7% are exploring or already using it, but only 5.3% of the latter group have achieved strategic integration. The guide recommends selecting two to three processes to improve, launching a limited pilot project and then evaluating it before a wider rollout. It cites practical use cases by industry (professional services, retail, manufacturing, construction) and identifies the main barriers: lack of knowledge, lack of training, uncertainty about return on investment, integration problems and data quality. The text also recalls the framework of the EU AI Act.

Summary based on the full text of the article.

[Read the article on Demócrata →](https://www.democrata.es/fr/economie/la-chambre-de-commerce-lance-un-guide-pour-les-pme-avec-un-plan-de-30-jours-pour-adopter-l-ia/)

## Figures cited

-   45.3 %
    
    share of Spanish companies that do not use AI and do not plan to do so in the short term
    
    Spain, companies, 2026
    
    > « Actuellement, 45,3 % des entreprises n'utilisent pas l'IA et ne prévoient pas de le faire à court terme, contre 54,7 % qui l'explorent ou l'utilisent d'une manière ou d'une autre. »
    
    Source: Chambre de Commerce d'Espagne, Commission de Digitalisation
    
-   54.7 %
    
    share of Spanish companies that are exploring or using AI in some form
    
    Spain, companies, 2026
    
    > « Actuellement, 45,3 % des entreprises n'utilisent pas l'IA et ne prévoient pas de le faire à court terme, contre 54,7 % qui l'explorent ou l'utilisent d'une manière ou d'une autre. »
    
    Source: Chambre de Commerce d'Espagne, Commission de Digitalisation
    
-   5.3 %
    
    share of companies that have achieved broad or strategic AI integration, among those using AI
    
    Spain, companies using AI, 2026
    
    > « Cependant, au sein de ce groupe plus avancé, seulement 5,3 % ont réussi une intégration large ou véritablement stratégique de ces solutions. »
    
    Source: Chambre de Commerce d'Espagne, Commission de Digitalisation
    

## Classification

**Country**

Spain

**Company size**

SMEs

**Industries**

Consulting, legal, accounting, business services · Retail and distribution, e-commerce · Industry and manufacturing · Construction, civil engineering, real estate · All industries, or industry not specified

**Companies**

Chambre de Commerce d'Espagne (study author)

**Keywords**

SMEs, practical guide, AI adoption, action plan, European regulation, barriers to adoption

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Demócrata. Entry translated from French by Claude Sonnet 5.5.