---
title: "Companies demand productivity as AI adoption grows — Marsanne Studio AI watch"
description: "Consultancy Zenital observes a shift from experimentation to a demand for measurable results in enterprise AI adoption."
url: "https://marsanne.studio/en/ai-watch/companies-demand-productivity-as-ai-adoption-ac37c9/"
lang: "en"
---

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Press release · 8 October 2026

# Companies demand productivity as AI adoption grows

Original title, in Spanish: “Las empresas exigen productividad con la adopción de la IA”

**Publication**

Revista Byte TI (Spain)

**Author**

Unsigned

**Published on**

8 October 2026 · read in the page structured data

## Summary

Zenital, a Spanish data and AI consultancy, sees a change of phase in companies' adoption of AI: after a period of experimentation, organisations now expect measurable results (time savings, cost reductions, automation). Manel Vericat, training specialist at Zenital, cites a project in which automation cut a task from 240 to 80 hours. Zenital has trained more than 200 professionals from around 15 companies over one year and identifies four recurring obstacles: lack of familiarity with the tools, limited understanding of the technology, organisational rigidity and the pace at which AI evolves. The article also stresses the importance of data quality and announces that ten Zenital professionals are certified as Claude Certified Architect Foundations, with the consultancy aiming for Anthropic's Claude Select Partner status. Zenital expects that by 2027 AI will have to justify its return on investment.

Summary based on the full text of the article.

[Read the article on Revista Byte TI →](https://revistabyte.es/actualidad-it/adopcion-de-la-ia-en-las-empresas/)

## Figures cited

-   240 hours
    
    Working hours needed to collect and prioritise training needs before AI automation
    
    Zenital client project, team not specified
    
    > « Esta tarea requería inicialmente unas 240 horas de trabajo »
    
    Source: Zenital
    
-   80 hours
    
    Estimated working hours for the same task after applying AI
    
    Zenital client project
    
    > « mediante la aplicación de IA, se estima que puede reducirse hasta las 80 horas »
    
    Source: Zenital
    
-   160 hours
    
    Working hours freed up through AI automation
    
    Zenital client project
    
    > « lo que supondría liberar alrededor de 160 horas de trabajo »
    
    Source: Zenital
    
-   200 professionals
    
    Number of professionals trained in AI by Zenital in one year
    
    Zenital clients, around 15 companies, over one year
    
    > « Durante el último año, Zenital ha formado a más de 200 profesionales de alrededor de 15 empresas en inteligencia artificial »
    
    Source: Zenital
    
-   15 companies
    
    Number of client companies that received Zenital's AI training
    
    Zenital clients, over one year
    
    > « Durante el último año, Zenital ha formado a más de 200 profesionales de alrededor de 15 empresas en inteligencia artificial »
    
    Source: Zenital
    
-   10 professionals
    
    Number of Zenital professionals certified as Claude Certified Architect Foundations
    
    Zenital's internal staff
    
    > « Actualmente, diez profesionales de la compañía cuentan con la certificación Claude Certified Architect Foundations »
    
    Source: Zenital
    

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

Consulting, legal, accounting, business services · Software vendors, IT services companies, telecoms · All industries, or industry not specified

**Companies**

Anthropic (supplier), zenital (supplier)

**Keywords**

ai adoption, return on investment, data governance, employee training, process automation, ai agents

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Revista Byte TI. Entry translated from French by Claude Sonnet 5.5.