---
title: "Conversational marketing boosts customer engagement at insurer Generali thanks to AI — Marsanne Studio AI watch"
description: "Generali France is using AI to move to conversational marketing, which is more effective than traditional marketing."
url: "https://marsanne.studio/en/ai-watch/conversational-marketing-boosts-customer-engagement-at-insurer-generali-457fa8/"
lang: "en"
---

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Case study · 27 September 2026

# Conversational marketing boosts customer engagement at insurer Generali thanks to AI

Original title, in French: “Le marketing conversationnel dope l’engagement des clients chez l’assureur Generali grâce à l'IA”

**Publication**

La Revue du Digital (France)

**Author**

Unsigned

**Published on**

27 September 2026 · read in the page metadata · updated on 5 October 2026

## Summary

At insurer Generali France, AI is transforming marketing value chains, according to Rodolphe Pachot, the company's Marketing and Digital Director. AI boosts content production and makes it possible to move from traditional push marketing to conversational marketing, considered more effective. It helps to better understand the customer, their emotion, intent and context, in order to make the customer relationship more relevant. The rest of the article, available to subscribers only, has not been reviewed.

Summary based on the full text of the article.

[Read the article on La Revue du Digital →](https://www.larevuedudigital.com/lia-dope-lengagement-des-clients-dans-lassurance-chez-generali-grace-au-marketing-conversationnel/)

## Classification

**Country**

France

**Company size**

Large companies

**Industries**

Banking, insurance, asset management, finance departments

**Companies**

Generali France (deploys AI)

**Keywords**

conversational marketing, insurance, content production, customer experience, generative artificial intelligence

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to La Revue du Digital. Entry translated from French by Claude Sonnet 5.5.