---
title: "Despite a dynamic technology ecosystem, AI adoption remains limited in Romania — Marsanne Studio AI watch"
description: "Only 5% of Romanian companies have deployed AI across their organisation, one of the lowest levels in Central Europe."
url: "https://marsanne.studio/en/ai-watch/despite-a-dynamic-technology-ecosystem-ai-adoption-remains-limited-in-72eb3a/"
lang: "en"
---

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Data study · 22 September 2026

# Despite a dynamic technology ecosystem, AI adoption remains limited in Romania

Original title, in French: “Malgré un écosystème technologique dynamique, l’adoption de l’IA…”

**Publication**

Team France Export (France)

**Author**

Unsigned

**Published on**

22 September 2026 · read in the publisher's feed

## Summary

Romania has one of the lowest levels of AI adoption in Central Europe, with only 5% of companies having deployed it across their organisation, according to a study relayed by Economedia. This lag contrasts with the population's growing interest in these technologies. According to McKinsey, AI could generate at least €280 billion of economic value in Central Europe, close to 6% of the region's total net revenue, with particularly strong opportunities in manufacturing, retail, energy, logistics and financial services. The study stresses that value creation will depend mainly on integrating AI into operational processes rather than on one-off adoption, the challenge being to move from experimentation to structured deployment.

Summary based on the full text of the article.

[Read the article on Team France Export →](https://www.teamfrance-export.fr/infos-sectorielles/41772/41772-malgre-un-ecosysteme-technologique-dynamique-ladoption-de-lia-reste-limitee-en-roumanie)

## Figures cited

-   5 %
    
    share of Romanian companies that have deployed AI across their organisation
    
    Romania
    
    > « Seules 5 % des entreprises ont déployé l'IA à l'échelle de leur organisation, un niveau inférieur à la moyenne régionale. »
    
-   280 EUR bn
    
    potential economic value generated by AI in Central Europe
    
    Central Europe
    
    > « l'intelligence artificielle pourrait générer au moins 280 Mds EUR de valeur économique en Europe centrale, soit près de 6 % du chiffre d'affaires net total de la région »
    
    Source: McKinsey
    

## Classification

**Country**

Romania

**Company size**

All sizes

**Industries**

Industry and manufacturing · Retail and distribution, e-commerce · Energy, utilities, environment · Transport, logistics, supply chain · Banking, insurance, asset management, finance departments · All industries, or industry not specified

**Companies**

McKinsey (study author)

**Keywords**

ai adoption, romania, central europe, economic transformation, mckinsey

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Team France Export. Entry translated from French by Claude Sonnet 5.5.