---
title: "Despite widespread adoption of generative AI in companies, gains are slow to materialise — Marsanne Studio AI watch"
description: "Generative AI is widely adopted in companies, but the expected gains are still slow to materialise."
url: "https://marsanne.studio/en/ai-watch/despite-widespread-adoption-of-generative-ai-in-companies-gains-are-2ab1e1/"
lang: "en"
---

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Analysis · 7 September 2026

# Despite widespread adoption of generative AI in companies, gains are slow to materialise

**Publication**

L'Usine Nouvelle (France)

**Author**

Unsigned

**Published on**

7 September 2026 · read in the publisher's feed

## Summary

The article discusses the widespread adoption of generative AI in companies, with the anticipated gains yet to materialise.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on L'Usine Nouvelle →](https://www.usinenouvelle.com/technos-et-innovations/malgre-une-large-diffusion-de-lia-generative-dans-les-entreprises-les-gains-se-font-attendre.7ZW6UEDHMZGZ3KVBTTEQAWP2DQ.html)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

generative ai, adoption, productivity gains, companies

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to L'Usine Nouvelle. Entry translated from French by Claude Sonnet 5.5.