---
title: "Enterprise AI: the second chapter of artificial intelligence plays out in the operational context — Marsanne Studio AI watch"
description: "AI adoption is growing in France and Europe, but few companies achieve a measurable return on investment, according to Deloitte, MIT, INSEE and Eurostat."
url: "https://marsanne.studio/en/ai-watch/enterprise-ai-the-second-chapter-of-artificial-intelligence-plays-out-e422a5/"
lang: "en"
---

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Analysis · 5 October 2026

# Enterprise AI: the second chapter of artificial intelligence plays out in the operational context

Original title, in French: “L'IA d'entreprise : le deuxième chapitre de l'intelligence artificielle se joue dans le contexte opérationnel”

**Publication**

Journal du Net (France)

**Author**

[Brice Faure](https://www.journaldunet.com/account/brice-faure-208471)

**Published on**

5 October 2026 · read in the page structured data

## Summary

The article advocates the concept of "Enterprise AI", an approach that aims to integrate AI into business processes rather than experiment with it in isolation. It cites several studies to illustrate the gap between investment and results: according to Deloitte, only 10% of organisations achieve a significant ROI from agentic AI; according to MIT, 5% of generative AI pilots create real value; 94% of companies are increasing their investment but only 21% deploy AI in production at scale. In France, corporate adoption rose from 10% in 2024 to 18% in 2025 according to INSEE, compared with 13% to 20% for the European average according to Eurostat. The author identifies three conditions for success: operational context, prioritisation of high-impact use cases, and integration with existing systems and teams.

Summary based on the full text of the article.

[Read the article on Journal du Net →](https://www.journaldunet.com/intelligence-artificielle/1555733-l-ia-d-entreprise-le-deuxieme-chapitre-de-l-intelligence-artificielle-se-joue-dans-le-contexte-operationnel/)

## Figures cited

-   10 %
    
    share of organisations achieving a significant return on investment from agentic AI
    
    organisations, worldwide
    
    > « Une étude de Deloitte souligne que seulement 10 % des organisations obtiennent un retour sur investissement significatif de l’IA agentique »
    
    Source: Deloitte
    
-   5 %
    
    share of generative AI pilot projects producing real value
    
    pilot projects, worldwide
    
    > « une étude du MIT montre que seuls 5 % des projets pilotes d’IA générative produisent une véritable valeur »
    
    Source: MIT
    
-   94 %
    
    share of companies continuing to increase their AI investment
    
    companies, worldwide
    
    > « 94 % des entreprises continuent d’augmenter leurs investissements »
    
-   21 %
    
    share of companies that have deployed AI in production at scale
    
    companies, worldwide
    
    > « seulement 21 % sont parvenues à déployer l’IA en production à grande échelle »
    
-   18 %
    
    AI adoption rate among French companies in 2025
    
    companies, France, 2025
    
    > « Les données de l’INSEE montrent que l’adoption de l’IA par les entreprises françaises est passée de 10 % en 2024 à 18 % en 2025, après avoir progressé de 6 % en 2023. »
    
    Source: INSEE
    
-   10 %
    
    AI adoption rate among French companies in 2024
    
    companies, France, 2024
    
    > « Les données de l’INSEE montrent que l’adoption de l’IA par les entreprises françaises est passée de 10 % en 2024 à 18 % en 2025, après avoir progressé de 6 % en 2023. »
    
    Source: INSEE
    
-   6 %
    
    increase in AI adoption among French companies in 2023
    
    companies, France, 2023
    
    > « après avoir progressé de 6 % en 2023 »
    
    Source: INSEE
    
-   20 %
    
    AI usage rate among European companies (change)
    
    companies, European Union
    
    > « l’utilisation de l’IA par les entreprises européennes est passée de 13 % à 20 %, selon Eurostat »
    
    Source: Eurostat
    

## Classification

**Country**

France

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Companies**

MIT (study author), Deloitte (study author), Eurostat (cited), INSEE (cited)

**Keywords**

enterprise ai, ai adoption, operational context, return on investment, agentic ai, digital transformation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Journal du Net and its author. Entry translated from French by Claude Sonnet 5.5.