---
title: "Experts agree on how to tackle the risk of AI cost overruns in business: \"tokens need to be used more efficiently\" — Marsanne Studio AI watch"
description: "Experts recommend using tokens more efficiently to limit AI cost overruns in business."
url: "https://marsanne.studio/en/ai-watch/experts-agree-on-how-to-tackle-the-risk-of-ai-cost-overruns-in-business-40aca2/"
lang: "en"
---

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Analysis · 9 October 2026

# Experts agree on how to tackle the risk of AI cost overruns in business: "tokens need to be used more efficiently"

**Publication**

elEconomista (Spain)

**Author**

Unsigned

**Published on**

9 October 2026 · read in the publisher's feed

## Summary

Experts agree on one way to tackle the risk of cost overruns linked to the use of AI in business: using tokens more efficiently.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on elEconomista →](https://www.eleconomista.es/tecnologia/noticias/14020094/10/26/expertos-coinciden-en-como-combatir-el-riesgo-de-sobrecostes-de-la-ia-empresarial-hay-que-usar-los-tokens-de-forma-mas-eficiente.html)

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

ai costs, tokens, generative ai, efficiency, businesses

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to elEconomista. Entry translated from French by Claude Sonnet 5.5.