---
title: "Field experience: what generative AI actually changes for SEO and SEA in 2025-2026 — Marsanne Studio AI watch"
description: "A field report describes the concrete changes generative AI has brought to SEO and SEA."
url: "https://marsanne.studio/en/ai-watch/field-experience-what-generative-ai-actually-changes-for-seo-and-sea-in-596f75/"
lang: "en"
---

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Case study · 24 September 2026

# Field experience: what generative AI actually changes for SEO and SEA in 2025-2026

Original title, in French: “Retour d’expérience terrain : ce que l’IA générative change concrètement pour le SEO et le SEA en 2025-2026”

**Publication**

Webmarketing & co'm (France)

**Author**

Invité

**Published on**

24 September 2026 · read in the page structured data

## Summary

The article presents a field report on the effects of generative AI on SEO and SEA professions, in the context of the changing digital landscape in 2025-2026.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Webmarketing & co'm →](https://www.webmarketing-com.com/retour-experience-ia-generative-change-seo-sea)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Media, communications, marketing

**Keywords**

SEO, SEA, generative AI, digital marketing, search engine optimisation

Webmarketing & co'm sells AI services or products: its studies and publications should be read with that interest in mind.

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Webmarketing & co'm and its author. Entry translated from French by Claude Sonnet 5.5.