---
title: "Five urgent priorities for chief marketing officers in 2027 — Marsanne Studio AI watch"
description: "AI is transforming the role of chief marketing officers at a time when clicks no longer capture value."
url: "https://marsanne.studio/en/ai-watch/five-urgent-priorities-for-chief-marketing-officers-in-3cff4d/"
lang: "en"
---

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Analysis · 22 September 2026

# Five urgent priorities for chief marketing officers in 2027

**Publication**

MIT Sloan Management Review (United States) · subscribers only

**Author**

Kimberly A. Whitler

**Published on**

22 September 2026 · read in the date shown on the page

## Summary

The article discusses the priorities of chief marketing officers for 2027, in a context where artificial intelligence is redefining the marketing function. The standfirst states that clicks are no longer enough to capture the value generated by marketing activities, which is prompting chief marketing officers to review their strategic priorities.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on MIT Sloan Management Review →](https://sloanreview.mit.edu/article/five-urgent-priorities-for-cmos-in-2027/)

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

Media, communications, marketing · All industries, or industry not specified

**Keywords**

marketing, chief marketing officers, artificial intelligence, marketing strategy

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to MIT Sloan Management Review and its author. Entry translated from French by Claude Sonnet 5.5.