---
title: "For real performance gains with AI, start by mapping your processes — Marsanne Studio AI watch"
description: "A study of 515 companies shows that drawing on external examples of work redesigned around AI nearly doubles the revenue generated."
url: "https://marsanne.studio/en/ai-watch/for-real-performance-gains-with-ai-start-by-mapping-your-0d76bb/"
lang: "en"
---

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Data study · 12 October 2026

# For real performance gains with AI, start by mapping your processes

**Publication**

Harvard Business Review (United States) · subscribers only

**Author**

Unsigned

**Published on**

12 October 2026 · read in the publisher's feed

## Summary

Research covering 515 companies shows that those exposed to examples of other organisations that have redesigned their work around AI identify 44% more use cases, complete 12% more tasks, are 18% more likely to acquire paying customers and generate almost twice as much revenue. Executives are encouraged to map their processes end to end, identify the constraints that limit performance, and rethink the surrounding processes rather than automate isolated tasks. Because resolving one constraint can create another elsewhere, companies need to keep reassessing their processes and encourage experimentation, drawing on uses of AI observed outside their organisation.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Harvard Business Review →](https://hbr.org/2026/11/for-real-performance-gains-with-ai-start-by-mapping-your-workflows)

## Figures cited

-   44 %
    
    increase in the number of AI use cases identified by companies exposed to examples of work redesigned around AI
    
    515 companies, study cited by Harvard Business Review
    
    > « those exposed to examples of how other organizations redesigned work around AI identified 44% more use cases »
    
-   12 %
    
    increase in the number of tasks completed by these companies
    
    515 companies, study cited by Harvard Business Review
    
    > « completed 12% more tasks »
    
-   18 %
    
    higher likelihood of acquiring paying customers for these companies
    
    515 companies, study cited by Harvard Business Review
    
    > « were 18% more likely to acquire paying customers »
    
-   2 multiple (x)
    
    revenue generated by these companies, compared with the others
    
    515 companies, study cited by Harvard Business Review
    
    > « and generated nearly twice as much revenue »
    

## Classification

**Country**

Worldwide scope

**Company size**

All sizes

**Industries**

All industries, or industry not specified

**Keywords**

process mapping, work redesign, AI use cases, company performance, experimentation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Harvard Business Review. Entry translated from French by Claude Sonnet 5.5.