---
title: "French news websites lose nearly a quarter of their traffic, with Google in the spotlight — Marsanne Studio AI watch"
description: "French news websites lost 22.9% of their traffic in a year after Google rolled out its AI summaries."
url: "https://marsanne.studio/en/ai-watch/french-news-websites-lose-nearly-a-quarter-of-their-traffic-with-google-23a673/"
lang: "en"
---

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Data study · 9 October 2026

# French news websites lose nearly a quarter of their traffic, with Google in the spotlight

Original title, in French: “Les sites d’information français perdent près d’un quart de leur trafic, Google dans le viseur”

**Publication**

Siècle Digital (France)

**Author**

[Mathilde Florentin](https://siecledigital.fr/author/mflorentin/)

**Published on**

9 October 2026 · read in the page structured data

## Summary

The websites of 40 French news brands lost 22.9% of their visits in a year, according to an analysis by The Media Leader based on data from the Alliance pour les Chiffres de la Presse et des Médias (ACPM). The decline follows the rollout of Google's AI-generated summaries in its search results.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Siècle Digital →](https://siecledigital.fr/2026/10/09/les-sites-dinformation-francais-perdent-pres-dun-quart-de-leur-trafic-google-dans-le-viseur/)

## Figures cited

-   22.9 %
    
    Fall in French news websites' traffic over one year
    
    40 French news brands, France, over one year
    
    > « les sites de 40 marques d'information ont perdu 22,9 % de leurs visites en un an »
    
    Source: The Media Leader / ACPM
    

## Classification

**Country**

France

**Company size**

All sizes

**Industries**

Media, communications, marketing

**Companies**

Alliance pour les Chiffres de la Presse et des Médias (ACPM) (cited), The Media Leader (study author), Google (cited)

**Keywords**

media, web traffic, ai summaries, google, online press, search ranking

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Siècle Digital and its author. Entry translated from French by Claude Sonnet 5.5.