---
title: "Horacio Morell (IBM): \"You cannot introduce an uncontrolled AI into the company\" — Marsanne Studio AI watch"
description: "IBM's chairman for Spain advocates open, regulated and governed enterprise AI in an interview marking IBM's centenary in Spain."
url: "https://marsanne.studio/en/ai-watch/horacio-morell-ibm-you-cannot-introduce-an-uncontrolled-ai-into-the-977d2b/"
lang: "en"
---

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Interview · 3 October 2026

# Horacio Morell (IBM): "You cannot introduce an uncontrolled AI into the company"

Original title, in Spanish: “Horacio Morell (IBM): “No se puede implantar una IA descontrolada en la empresa””

**Publication**

Computerworld España (Spain)

**Author**

[Esther Macías](https://www.computerworld.es/profile/esther-macias/)

**Published on**

3 October 2026 · read in the page structured data · updated on 3 October 2026

## Summary

On the occasion of IBM's centenary in Spain, Horacio Morell, chairman of the multinational for Spain, Portugal, Greece and Israel, highlights IBM's role as a driver of the country's modernisation. He presents the company's strategy built around hybrid cloud, enterprise AI and quantum computing. He advocates open, regulated AI, stating that AI will become industrialised with more open, more efficient and better governed models.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Computerworld España →](https://www.computerworld.es/article/4230254/horacio-morell-ibm-no-se-puede-implantar-una-ia-descontrolada-en-la-empresa.html)

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

Software vendors, IT services companies, telecoms · All industries, or industry not specified

**Companies**

IBM (supplier)

**Keywords**

enterprise AI, AI governance, hybrid cloud, quantum computing, IBM Spain

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Computerworld España and its author. Entry translated from French by Claude Sonnet 5.5.