---
title: "How can companies unlock innovation in the age of AI? — Marsanne Studio AI watch"
description: "Executives from Getlink, La Poste and Bureau Veritas discuss the breakthrough innovation that AI makes possible in business."
url: "https://marsanne.studio/en/ai-watch/how-can-companies-unlock-innovation-in-the-age-of-4e9202/"
lang: "en"
---

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Analysis · 29 September 2026

# How can companies unlock innovation in the age of AI?

Original title, in French: “Comment libérer l’innovation dans l’entreprise à l’ère de l’IA ?”

**Publication**

Le Figaro (France)

**Author**

Unsigned

**Published on**

29 September 2026 · read in the page structured data · updated on 30 September 2026

## Summary

The article looks at how companies, having achieved initial productivity gains from AI, are now said to be seeking breakthrough innovations through the technology. It presents the views of executives from large French groups: Yann Leriche, chief executive of Getlink, Marie-Ange Debon, chair and chief executive of La Poste group, and Hinda Gharbi, chief executive of Bureau Veritas.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Le Figaro →](https://www.lefigaro.fr/societes/comment-liberer-l-innovation-dans-l-entreprise-a-l-ere-de-l-ia-20260929)

## Classification

**Country**

France

**Company size**

Large companies

**Industries**

Transport, logistics, supply chain · Consulting, legal, accounting, business services · All industries, or industry not specified

**Companies**

Getlink (cited), Bureau Veritas (cited), La Poste (cited)

**Keywords**

innovation, productivity, executives, business transformation, generative artificial intelligence

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Le Figaro. Entry translated from French by Claude Sonnet 5.5.