---
title: "How Executives Talk About AI Predicts Its Adoption — Marsanne Studio AI watch"
description: "An HBR study of more than 1,000 US employees shows that the clarity of executives' messaging on AI is a better predictor of adoption than fear-based narratives."
url: "https://marsanne.studio/en/ai-watch/how-executives-talk-about-ai-predicts-its-974372/"
lang: "en"
---

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Data study · 9 October 2026

# How Executives Talk About AI Predicts Its Adoption

Original title, in Spanish: “Cómo hablan los líderes sobre la IA predice cómo se va a adoptar”

**Publication**

Infobae (Argentina)

**Author**

[Gabriella Rosen Kellerman](https://www.infobae.com/)

**Published on**

9 October 2026 · read in the page structured data

## Summary

A Harvard Business Review study of more than 1,000 US employees across a range of industries shows that the way executives talk about AI is strongly correlated with daily use and with the financial results reported by employees. Messaging that emphasises clarity, hope and growth is associated with better performance, while the prevailing narratives of fear and competitive threat have no significant effect on adoption. The tech and finance industries more often position their employees as future beneficiaries of AI, whereas more than half of employees in the public sector, manufacturing and education report receiving unclear messages or none at all. A second study shows that strategic clarity is a strong predictor of measurable AI impact on the business.

Summary based on the full text of the article.

[Read the article on Infobae →](https://www.infobae.com/harvard-business-review/2026/10/09/como-hablan-los-lideres-sobre-la-ia-predice-como-se-va-a-adoptar/)

## Figures cited

-   1,000 employees
    
    Number of employees surveyed in the study on executives' messaging on AI
    
    Companies across a range of industries, United States
    
    > « estudiamos a más de 1000 empleados en EE. UU. de diversas empresas y sectores para comprender cómo se relacionaban las historias específicas sobre la IA con los resultados de las empresas »
    
    Source: Harvard Business Review
    
-   50 %
    
    Share of employees in the public sector, manufacturing and education reporting unclear messages on AI from their organisation
    
    Employees in the public, manufacturing and education sectors, United States
    
    > « Más de la mitad de los empleados de estas industrias informaron que sus organizaciones ofrecían mensajes poco claros sobre cómo o por qué usar la IA, o no daban ninguno en lo absoluto. »
    
    Source: Harvard Business Review
    

## Classification

**Country**

United States

**Company size**

All sizes

**Industries**

Software vendors, IT services companies, telecoms · Banking, insurance, asset management, finance departments · Government and local authorities · Industry and manufacturing · Education and training · All industries, or industry not specified

**Keywords**

AI adoption, internal communication, corporate culture, industries, executive messaging

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Infobae and its author. Entry translated from French by Claude Sonnet 5.5.