---
title: "How the sports brand On used AI agents to migrate its cloud infrastructure — Marsanne Studio AI watch"
description: "Swiss brand On migrated 24 services to Google Cloud using AI agents, cutting timelines from three months to two weeks."
url: "https://marsanne.studio/en/ai-watch/how-the-sports-brand-on-used-ai-agents-to-migrate-its-cloud-e9ff51/"
lang: "en"
---

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Case study · 9 October 2026

# How the sports brand On used AI agents to migrate its cloud infrastructure

Original title, in French: “Comment la marque de sport On a utilisé des agents IA pour migrer son infrastructure cloud”

**Publication**

L'Usine Digitale (France)

**Author**

[Célia Séramour](https://www.usine-digitale.fr/la-redaction/celia-seramour/)

**Published on**

9 October 2026 · read in the page structured data

## Summary

Swiss sportswear brand On used a multi-agent architecture to migrate 24 critical services to Google Cloud. According to the two companies, migration time per service fell from three months to two weeks, with less than five minutes of planned downtime. A small team of in-house engineers carried out 15 migrations without an external integrator, with AI agents handling repetitive tasks such as writing scripts and validating environments. A $500,000 quote from an external provider for only part of the project is mentioned. The consolidation is also meant to allow Gemini Enterprise to be rolled out to all employees, so they can build no-code agents for reporting, market research or onboarding new hires.

Summary based on the full text of the article.

[Read the article on L'Usine Digitale →](https://www.usine-digitale.fr/informatique/cloud/google-cloud/comment-la-marque-de-sport-on-a-utilise-des-agents-ia-pour-migrer-son-infrastructure-cloud.O2ZNEZHMWZCC5HKN2RRLHLDNBI.html)

## Figures cited

-   —
    
    Reduction in migration time per service
    
    Migration of 24 On cloud services to Google Cloud
    
    > « la durée de migration est passée de trois mois à deux semaines par service, avec moins de cinq minutes d’interruption planifiée par service »
    
    Source: On et Google Cloud
    
-   24 services
    
    Number of critical services migrated to Google Cloud
    
    On brand
    
    > « La marque suisse de vêtements et chaussures de sport haut de gamme a utilisé les technologies de Google Cloud pour migrer 24 services critiques vers le cloud du géant américain. »
    
    Source: On et Google Cloud
    
-   15 migrations
    
    Number of migrations carried out in-house without an external integrator
    
    On brand
    
    > « Une petite équipe d’ingénieurs d’On a réalisé 15 migrations en interne, sans intégrateur externe. »
    
    Source: On
    
-   20 code repositories
    
    Number of code repositories mapped
    
    On brand cloud infrastructure
    
    > « des configurations de déploiement complexes et hétérogènes réparties dans plus de 20 dépôts de code »
    
    Source: On
    
-   500,000 USD
    
    Amount quoted by an external provider to migrate part of the microservices using traditional methods
    
    On brand
    
    > « On indique qu’un prestataire externe avait proposé 500 000 dollars pour migrer une partie seulement des microservices avec des méthodes traditionnelles »
    
    Source: On
    
-   80 countries
    
    Number of countries where the On brand is present
    
    On brand, international presence
    
    > « Fondée en Suisse en 2010, On est aujourd’hui présente dans plus de 80 pays. »
    

## Classification

**Country**

Switzerland

**Company size**

Large companies

**Industries**

Retail and distribution, e-commerce · Software vendors, IT services companies, telecoms

**Companies**

On (deploys AI), Google Cloud (supplier)

**Keywords**

cloud migration, ai agents, IT infrastructure, gemini enterprise, google cloud, cost reduction

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to L'Usine Digitale and its author. Entry translated from French by Claude Sonnet 5.5.