---
title: "How Zeffy, the North American “cousin” of HelloAsso, is doubling in size every year thanks to AI — Marsanne Studio AI watch"
description: "Fundraising platform Zeffy is automating its customer support with AI to double its activity every year without doubling its teams."
url: "https://marsanne.studio/en/ai-watch/how-zeffy-the-north-american-cousin-of-helloasso-is-doubling-in-size-718b82/"
lang: "en"
---

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Case study · 28 September 2026

# How Zeffy, the North American “cousin” of HelloAsso, is doubling in size every year thanks to AI

Original title, in French: “Comment Zeffy, le « cousin » nord-américain de HelloAsso, double de taille chaque année grâce à l’IA”

**Publication**

Maddyness (France)

**Author**

Julien Khaski

**Published on**

28 September 2026 · read in the page structured data

## Summary

Zeffy, a Canadian fundraising platform for non-profits founded by two French entrepreneurs, is relying on AI automation to support its rapid growth. According to its co-founder François de Kerret, a first level of AI powered by the company's knowledge base now handles around 80% of customer support tickets. The company is also developing an internal AI connected to each user's own data, to provide contextualised answers, and aims to become a “fundraising assistant” capable of suggesting actions to non-profits. Over three years, activity has grown tenfold while the team, now 44 employees, has only doubled. Zeffy is now expanding internationally into Europe, outside France.

Summary based on the full text of the article.

[Read the article on Maddyness →](https://www.maddyness.com/2026/09/28/comment-zeffy-le-cousin-nord-americain-de-helloasso-double-de-taille-chaque-annee-grace-a-lia/)

## Figures cited

-   80 %
    
    share of customer support tickets handled by AI at Zeffy
    
    Zeffy, customer support
    
    > « Dans le support client, un premier niveau d’IA, alimenté par la base de connaissances de Zeffy, prend désormais en charge environ 80 % des tickets. »
    
-   10 x
    
    growth in Zeffy's activity over three years
    
    Zeffy, 2023-2026 (last three years)
    
    > « « Sur les trois dernières années, l’activité a été multipliée par 10 tandis que l’équipe a ‘seulement’ doublé » »
    
-   44 employees
    
    Zeffy headcount
    
    Zeffy, of which 20 in France
    
    > « la startup de 44 salariés (dont 20 en France) affiche une croissance proche de 100 % par an »
    

## Classification

**Country**

Canada, United States, United Kingdom, Australia, Germany, Italy, Spain, Netherlands, France

**Company size**

SMEs

**Industries**

Software vendors, IT services companies, telecoms · Government and local authorities

**Companies**

Zeffy (deploys AI), HelloAsso (cited), PayPal (cited), Mistral AI (cited)

**Keywords**

customer support, automation, non-profits, AI assistant, CRM, fundraising

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Maddyness and its author. Entry translated from French by Claude Sonnet 5.5.