---
title: "If AI doesn't know you, you don't exist: how Getmint helps L'Oréal, Accor and BNP stand out on ChatGPT and Gemini — Marsanne Studio AI watch"
description: "Getmint helps large groups such as L'Oréal, Accor and BNP appear prominently in the answers given by generative AI."
url: "https://marsanne.studio/en/ai-watch/if-ai-doesn-t-know-you-you-don-t-exist-how-getmint-helps-l-oreal-accor-87e5bf/"
lang: "en"
---

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Interview · 11 October 2026

# If AI doesn't know you, you don't exist: how Getmint helps L'Oréal, Accor and BNP stand out on ChatGPT and Gemini

Original title, in French: “Si l’IA ne vous connaît pas, vous n’existez pas : comment Getmint aide L’Oréal, Accor ou encore BNP à émerger sur ChatGPT ou Gemini”

**Publication**

Challenges (France)

**Author**

[Gilles Fontaine](https://www.challenges.fr/auteurs/gilles-fontaine_41)

**Published on**

11 October 2026 · read in the page structured data

## Summary

In this podcast, Joan Burkovic, co-founder of Getmint, explains how his company helps large groups such as L'Oréal, Accor and BNP stand out in the answers produced by artificial intelligence models such as ChatGPT or Gemini.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Challenges →](https://www.challenges.fr/entreprise/tech-numerique/si-lia-ne-vous-connait-pas-vous-nexistez-pas-comment-getmint-aide-loreal-accor-ou-encore-bnp-a-emerger-sur-chatgpt-ou-gemini_646275)

## Classification

**Country**

France

**Company size**

Large companies

**Industries**

Retail and distribution, e-commerce · Banking, insurance, asset management, finance departments · Tourism, hospitality, catering

**Companies**

L'Oréal (deploys AI), Accor (deploys AI), Getmint (supplier), BNP (deploys AI)

**Keywords**

ai search ranking, brand visibility, chatgpt, gemini, generative optimisation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Challenges and its author. Entry translated from French by Claude Sonnet 5.5.