--- title: "AI watch: AI in business — Marsanne Studio" description: "Press and blog articles on AI adoption by businesses in France, Spain and elsewhere: weekly digest, verified figures, summaries, sources, authors and dates." url: "https://marsanne.studio/en/ai-watch/" lang: "en" --- [Marsanne Studio](https://marsanne.studio/en/) [← Back to home](https://marsanne.studio/en/) Weekly digest · 5 – 11 October 2026 ## [Hiring of young people on permanent contracts falls in roles exposed to generative AI](https://marsanne.studio/en/ai-watch/week/2026-w41) A study by the Banque de France and HEC, widely covered this week, documents a clear decline in permanent-contract hiring of young people in the roles most exposed to generative AI. The "Osez l’IA" plan reviews its first year: interest among SME and mid-sized company leaders has risen sharply, but industrialisation remains limited. Several studies also point to a governance gap in AI adoption, and to costs that often exceed budgets. [Read the digest](https://marsanne.studio/en/ai-watch/week/2026-w41) ### Key developments 1. [Hiring of young people falls in roles exposed to generative AI](https://marsanne.studio/en/ai-watch/week/2026-w41#fait-1) 2. ["Osez l’IA": SME interest climbs, industrialisation remains limited](https://marsanne.studio/en/ai-watch/week/2026-w41#fait-2) 3. [AI governance: most French companies have no formal framework](https://marsanne.studio/en/ai-watch/week/2026-w41#fait-3) 4. [AI deployment: case law makes CSE consultation mandatory](https://marsanne.studio/en/ai-watch/week/2026-w41#fait-4) 5. [AI costs exceed planned budgets](https://marsanne.studio/en/ai-watch/week/2026-w41#fait-5) ## Figures of the week - 28.3 % Fall in permanent-contract hiring of 21-29 year-olds in the roles most exposed to generative AI France, 21-29 year-olds, roles most exposed to generative AI, since November 2022 [Journal du Net](https://marsanne.studio/en/ai-watch/permanent-hiring-of-young-workers-falls-in-jobs-exposed-to-generative-5a62d5), from Banque de France et Laboratoire de l'innovation et du futur du travail de HEC - 60 % Share of French companies with no formal framework for AI France, 900 decision-makers surveyed, 2026 [ActuIA](https://marsanne.studio/en/ai-watch/six-in-ten-french-companies-have-no-ai-framework-43717f), from Baromètre Data & IA 2026 (Coface / Les Echos Etudes) - 18 % AI adoption rate among French companies in 2025 companies, France, 2025 [Journal du Net](https://marsanne.studio/en/ai-watch/enterprise-ai-the-second-chapter-of-artificial-intelligence-plays-out-e422a5), from INSEE - 4.1 % Share of Spanish industrial SMEs using AI in 2026 Spanish industrial SMEs, sample of 131,554 companies, 2026 [IT User](https://marsanne.studio/en/ai-watch/ai-adoption-among-spanish-smes-reaches-4-806ea3), from Barómetro IndesIA 2026 - 50 % AI adoption among Spanish companies with more than 10 employees in 2025 Spain, companies with more than 10 employees, 2025 [Cámara de España](https://marsanne.studio/en/ai-watch/the-president-of-the-camara-de-espana-highlights-the-need-to-support-0ae920) - 62 % Share of large companies that have deployed or are developing AI agents US companies with annual revenue of $1 billion or more, Q3 2026 [ZDNet France](https://marsanne.studio/en/ai-watch/74-of-ceos-now-act-as-their-company-s-ai-lead-as-ai-spending-f888a8), from Enquête trimestrielle KPMG AI Pulse ## Latest articles by topic ### Studies and figures - [For real performance gains with AI, start by mapping your processes](https://marsanne.studio/en/ai-watch/for-real-performance-gains-with-ai-start-by-mapping-your-0d76bb) Harvard Business Review · 12 Oct 2026 · Worldwide - [The great paradox of AI is that it will create more jobs than it destroys. The problem is that almost no one is prepared for it](https://marsanne.studio/en/ai-watch/the-great-paradox-of-ai-is-that-it-will-create-more-jobs-than-it-b24899) Xataka · 12 Oct 2026 · United States, Spain - [Generative AI: 75,000 fewer permanent contracts a year for young people](https://marsanne.studio/en/ai-watch/generative-ai-75-000-fewer-permanent-contracts-a-year-for-young-d31397) Le Monde Informatique · 12 Oct 2026 · France - [Customer service: 60% of requests will go through AI by 2027](https://marsanne.studio/en/ai-watch/customer-service-60-of-requests-will-go-through-ai-by-089abf) Comarketing-News · 12 Oct 2026 · France, Germany, Italy, Spain, United Kingdom [All 204 articles on this topic](https://marsanne.studio/en/ai-watch/?sujet=etudes#base) ### Companies deploying AI - [HCLTech and Anthropic join forces to accelerate agentic AI deployment](https://marsanne.studio/en/ai-watch/hcltech-and-anthropic-join-forces-to-accelerate-agentic-ai-e65ee8) Distributique · 12 Oct 2026 · Worldwide - [WindBorne wins major US Air Force contract for its balloon data](https://marsanne.studio/en/ai-watch/windborne-wins-major-us-air-force-contract-for-its-balloon-fa9d14) TechCrunch · 12 Oct 2026 · United States - [Digital marketing: L'Oréal asks AI for consistency, not volume](https://marsanne.studio/en/ai-watch/digital-marketing-l-oreal-asks-ai-for-consistency-not-93c8a4) LeMagIT · 12 Oct 2026 · France - [He is to AI what the foreman was to the factory, and he earns €13,000 a month: the new job whose demand has jumped 1,700% on Wall Street](https://marsanne.studio/en/ai-watch/he-is-to-ai-what-the-foreman-was-to-the-factory-and-he-earns-13-000-a-dbf87f) BFM Business · 10 Oct 2026 · United States [All 222 articles on this topic](https://marsanne.studio/en/ai-watch/?sujet=deploiements#base) ### Rules and public support - [AI training: the State co-funds career transitions but overlooks youth employment](https://marsanne.studio/en/ai-watch/ai-training-the-state-co-funds-career-transitions-but-overlooks-youth-7a98f4) Alliancy · 12 Oct 2026 · France - [The bank finalises the contingency plan it will submit to the ECB to address Mythos](https://marsanne.studio/en/ai-watch/the-bank-finalises-the-contingency-plan-it-will-submit-to-the-ecb-to-bb5ca3) Cinco Días · 9 Oct 2026 · Worldwide - [The Junta of Extremadura doubles aid for the adoption of artificial intelligence by SMEs and the self-employed to €4 million](https://marsanne.studio/en/ai-watch/the-junta-of-extremadura-doubles-aid-for-the-adoption-of-artificial-c0286f) Onda Cero · 8 Oct 2026 · Spain - [Extremadura doubles AI grants for SMEs to 4 million euros in response to a surge in applications](https://marsanne.studio/en/ai-watch/extremadura-doubles-ai-grants-for-smes-to-4-million-euros-in-response-ee5f79) elEconomista · 7 Oct 2026 · Spain [All 62 articles on this topic](https://marsanne.studio/en/ai-watch/?sujet=regles#base) ### Analyses and interviews - [As AI agents are deployed at speed, cybersecurity experts race to keep up in the enterprise](https://marsanne.studio/en/ai-watch/as-ai-agents-are-deployed-at-speed-cybersecurity-experts-race-to-keep-587ec0) Les Echos · 12 Oct 2026 · Worldwide - ["We are seeing a collapse in apprenticeships": AI kicks off major upheaval in consulting and engineering firms](https://marsanne.studio/en/ai-watch/we-are-seeing-a-collapse-in-apprenticeships-ai-kicks-off-major-upheaval-cc0544) L'Usine Nouvelle · 12 Oct 2026 · France - [Values.media's agent-to-agent connection to TF1, M6 and France Télévisions is live](https://marsanne.studio/en/ai-watch/values-media-s-agent-to-agent-connection-to-tf1-m6-and-france-e8fa69) Journal du Net · 12 Oct 2026 · France - [Post-CAPEX era: Sopra Steria Next calls for tighter control of IT spending](https://marsanne.studio/en/ai-watch/post-capex-era-sopra-steria-next-calls-for-tighter-control-of-it-408601) IT for Business · 12 Oct 2026 · Worldwide [All 275 articles on this topic](https://marsanne.studio/en/ai-watch/?sujet=analyses#base) ## All AI watch 816 articles 1. 12 Oct 2026 [HCLTech and Anthropic join forces to accelerate agentic AI deployment](https://marsanne.studio/en/ai-watch/hcltech-and-anthropic-join-forces-to-accelerate-agentic-ai-e65ee8) HCLTech and Anthropic announce a global partnership to deploy AI agents in enterprises. Distributique - Worldwide - Large companies - Companies deploying AI 2. 12 Oct 2026 [WindBorne wins major US Air Force contract for its balloon data](https://marsanne.studio/en/ai-watch/windborne-wins-major-us-air-force-contract-for-its-balloon-fa9d14) WindBorne, a weather forecasting startup using balloons and AI, wins a contract worth nearly $50 million with the US Air Force. TechCrunch · Tim Fernholz - United States - Large companies - Companies deploying AI 3. 12 Oct 2026 [AI training: the State co-funds career transitions but overlooks youth employment](https://marsanne.studio/en/ai-watch/ai-training-the-state-co-funds-career-transitions-but-overlooks-youth-7a98f4) The State is co-funding 50% of AI training projects for industry branches, while youth hiring is already declining. Alliancy · Fiona Slous - France - SMEs, Large companies - Rules and public support 4. 12 Oct 2026 [For real performance gains with AI, start by mapping your processes](https://marsanne.studio/en/ai-watch/for-real-performance-gains-with-ai-start-by-mapping-your-0d76bb) A study of 515 companies shows that drawing on external examples of work redesigned around AI nearly doubles the revenue generated. Harvard Business Review - Worldwide - Studies and figures 5. 12 Oct 2026 [As AI agents are deployed at speed, cybersecurity experts race to keep up in the enterprise](https://marsanne.studio/en/ai-watch/as-ai-agents-are-deployed-at-speed-cybersecurity-experts-race-to-keep-587ec0) AI agents are being deployed rapidly in enterprises, and cybersecurity experts are struggling to keep pace. Les Echos - Worldwide - Analyses and interviews 6. 12 Oct 2026 ["We are seeing a collapse in apprenticeships": AI kicks off major upheaval in consulting and engineering firms](https://marsanne.studio/en/ai-watch/we-are-seeing-a-collapse-in-apprenticeships-ai-kicks-off-major-upheaval-cc0544) Generative AI is reducing hiring and apprenticeships for young people in consulting, engineering and digital services firms in France, according to a Banque de France-HEC study. L'Usine Nouvelle · Marion Garreau - France - Large companies - Analyses and interviews 7. 12 Oct 2026 [Values.media's agent-to-agent connection to TF1, M6 and France Télévisions is live](https://marsanne.studio/en/ai-watch/values-media-s-agent-to-agent-connection-to-tf1-m6-and-france-e8fa69) Values.media is rolling out agent-to-agent TV advertising buying with TF1, M6 and France Télévisions, according to its managing director. Journal du Net · Luciana Uchôa-Lefebvre - France - Analyses and interviews 8. 12 Oct 2026 [Post-CAPEX era: Sopra Steria Next calls for tighter control of IT spending](https://marsanne.studio/en/ai-watch/post-capex-era-sopra-steria-next-calls-for-tighter-control-of-it-408601) Sopra Steria Next urges CIOs to manage IT costs continuously, as the variable consumption of AI agents disrupts them. IT for Business · Laurent Delattre - Worldwide - Large companies - Analyses and interviews 9. 12 Oct 2026 [AI in Mexico: the challenge is measurement, not adoption](https://marsanne.studio/en/ai-watch/ai-in-mexico-the-challenge-is-measurement-not-9b053c) An opinion piece argues that the challenge for AI in Mexico is now measuring its return, with adoption already reaching 48% of companies. Mexico Business News - Mexico - Analyses and interviews 10. 12 Oct 2026 [AI: an amplifier of team dynamics?](https://marsanne.studio/en/ai-watch/ai-an-amplifier-of-team-a16b83) Deel describes the internal rollout of its AI agent Akai and cites a Banque de France study on AI adoption by French companies. Culture RH - France - SMEs, Large companies - Press releases 11. 12 Oct 2026 [AI is industrialising the search for vulnerabilities. Companies need to industrialise their response](https://marsanne.studio/en/ai-watch/ai-is-industrialising-the-search-for-vulnerabilities-companies-need-to-c8da13) Agentic AI is multiplying vulnerability reports, forcing companies and Bug Bounty platforms to industrialise how they handle them. Alliancy · Guillaume Vassault-Houlière - Worldwide - Analyses and interviews 12. 12 Oct 2026 [AI, a promising new treatment to relieve hospitals](https://marsanne.studio/en/ai-watch/ai-a-promising-new-treatment-to-relieve-bf026c) 65% of French public hospitals have deployed AI, according to the FHF, to reduce doctors' administrative workload. IT for Business · Marie Varandat - France - Analyses and interviews 13. 12 Oct 2026 [The great paradox of AI is that it will create more jobs than it destroys. The problem is that almost no one is prepared for it](https://marsanne.studio/en/ai-watch/the-great-paradox-of-ai-is-that-it-will-create-more-jobs-than-it-b24899) McKinsey estimates that AI will displace 36 million US jobs by 2035, 11 million of which will require retraining. Xataka · Rubén Andrés - United States, Spain - Studies and figures 14. 12 Oct 2026 ["An emergency braking system" to regain control and no longer accept AI as "a set of black boxes": Satya Nadella and Microsoft's president call for artificial intelligence to be controlled](https://marsanne.studio/en/ai-watch/an-emergency-braking-system-to-regain-control-and-no-longer-accept-ai-f7ce68) Satya Nadella and Brad Smith, Microsoft executives, call for more AI regulation, particularly for its use in business. BFM Business · François Boyer - Worldwide - Press releases 15. 12 Oct 2026 [Leaving the "stone age" of financial, geopolitical and strategic analysis: fed with data, super-forecasting AIs are set to transform how decisions are made](https://marsanne.studio/en/ai-watch/leaving-the-stone-age-of-financial-geopolitical-and-strategic-analysis-e2c8ed) Forecasting AIs are rivalling human experts in financial, geopolitical and strategic analysis, according to the article. BFM Business · M.D.S. - France - Analyses and interviews 16. 12 Oct 2026 [Agentic commerce: 5 tips for preparing your e-commerce site](https://marsanne.studio/en/ai-watch/agentic-commerce-5-tips-for-preparing-your-e-commerce-406fdc) The Fevad estimates that one in three French online shoppers already uses AI agents to buy, and offers advice to e-retailers. Journal du Net · Benjamin Polge - France - Analyses and interviews 17. 12 Oct 2026 [Digital marketing: L'Oréal asks AI for consistency, not volume](https://marsanne.studio/en/ai-watch/digital-marketing-l-oreal-asks-ai-for-consistency-not-93c8a4) L'Oréal uses generative AI to keep its marketing content consistent across 40 brands and more than 80 countries, without increasing volume. LeMagIT · Philippe Ducellier - France - Large companies - Companies deploying AI 18. 12 Oct 2026 [AI sovereignty is proven the day access disappears](https://marsanne.studio/en/ai-watch/ai-sovereignty-is-proven-the-day-access-65de49) An opinion piece argues that enterprise AI sovereignty is verified by simulating the loss of access to a provider. Journal du Net · Chronique de Jacky Galicher - Worldwide - Analyses and interviews 19. 12 Oct 2026 [AI in the enterprise: productivity gains don't tell the whole story](https://marsanne.studio/en/ai-watch/ai-in-the-enterprise-productivity-gains-don-t-tell-the-whole-2ecc7d) An opinion piece uses a fictional HR department example to analyse the invisible work and useful activities left behind that AI creates in companies. Journal du Net · Chronique de Jérôme Mendoza-Trussart - Worldwide - Analyses and interviews 20. 12 Oct 2026 [Dozens of AI agents per employee: companies that refuse won't survive](https://marsanne.studio/en/ai-watch/dozens-of-ai-agents-per-employee-companies-that-refuse-won-t-cd1f6e) An opinion column argues that companies must orchestrate AI agents at scale, citing Anthropic, Qapten and a Coface barometer. Journal du Net · Chronique de Thibault Monteiro - France - Large companies - Analyses and interviews 21. 12 Oct 2026 [MCP: how AI is entering your business software through the back door](https://marsanne.studio/en/ai-watch/mcp-how-ai-is-entering-your-business-software-through-the-back-548c10) The MCP protocol standardises the connection between AI and business software, opening up opportunities and risks for SMEs and software vendors. Journal du Net - France - SMEs, Large companies - Analyses and interviews 22. 12 Oct 2026 [Generative AI: 75,000 fewer permanent contracts a year for young people](https://marsanne.studio/en/ai-watch/generative-ai-75-000-fewer-permanent-contracts-a-year-for-young-d31397) A Banque de France/HEC Paris study shows a 28% fall in permanent hiring of young people in jobs exposed to generative AI. Le Monde Informatique · Louise Costa - France - Studies and figures 23. 12 Oct 2026 [Customer service: 60% of requests will go through AI by 2027](https://marsanne.studio/en/ai-watch/customer-service-60-of-requests-will-go-through-ai-by-089abf) According to a Twilio study, AI already handles 52% of customer service interactions in Europe, with 60% expected by 2027. Comarketing-News - France, Germany, Italy, Spain, United Kingdom - Studies and figures 24. 12 Oct 2026 [AI: finance departments facing spending that still escapes their control](https://marsanne.studio/en/ai-watch/ai-finance-departments-facing-spending-that-still-escapes-their-ba80a7) A Najar study shows that 93% of AI use in companies is not covered by any contract, driving up hidden costs. DAF Magazine · Christina DIEGO - Worldwide - SMEs - Studies and figures 25. 12 Oct 2026 [Laura Urquizu (Red Points): “Today, you can't build a technology company without AI”](https://marsanne.studio/en/ai-watch/laura-urquizu-red-points-today-you-can-t-build-a-technology-company-be7632) The CEO of Red Points explains how the company has used AI since 2015 to fight fraud and digital piracy. Emprendedores · Isabel García Méndez - Spain, United States - Mid-sized companies - Analyses and interviews ## Method Articles come from a list of media outlets, institutions and blogs maintained by the studio, supplemented by searches in Google News. An article is included in the AI watch only if it deals with the use of AI in businesses or organisations. An initial screening, based on the title and the opening of the article, removes those that are off topic (Claude Haiku 4.5, by Anthropic). The summaries and classification are then produced by an AI model (Claude Sonnet 5, by Anthropic) from the article. Each figure included is accompanied by the exact sentence from the article that gives it, checked word for word. The date shown is that of the original publication, and each entry indicates where it was read. When a publisher blocks access to its pages or opts out of AI text and data mining, only the title and the standfirst of the article are used, and the entry says so. Entries and digests are then translated from French by Claude Sonnet 5.5. ## Digests - [5 – 11 October 2026 Hiring of young people on permanent contracts falls in roles exposed to generative AI](https://marsanne.studio/en/ai-watch/week/2026-w41) - [28 September – 4 October 2026 France: 40% of micro-businesses and SMEs use AI, while adoption remains limited elsewhere in Europe](https://marsanne.studio/en/ai-watch/week/2026-w40) - [21 – 27 September 2026 France and Spain launch public plans to close the AI gap among SMEs](https://marsanne.studio/en/ai-watch/week/2026-w39) - [14 – 20 September 2026 In France, 10% of companies use AI, rising to 32% of SMEs and mid-sized companies, according to Bpifrance](https://marsanne.studio/en/ai-watch/week/2026-w38)