---
title: "Instinct: an AI agent runs marketing and operations at PuttEZ — Marsanne Studio AI watch"
description: "A PuttEZ executive uses the Instinct AI agent for marketing, social media and customs procedures."
url: "https://marsanne.studio/en/ai-watch/instinct-an-ai-agent-runs-marketing-and-operations-at-2dbc54/"
lang: "en"
---

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Case study · 2 October 2026

# Instinct: an AI agent runs marketing and operations at PuttEZ

Original title, in French: “Instinct : un agent IA pilote marketing et opérations chez PuttEZ”

**Publication**

Brief IA (France)

**Author**

[Tom Levy](https://www.briefia.fr/auteur/tom-levy)

**Published on**

2 October 2026 · read in the page structured data

## Summary

Donnie Goins, head of PuttEZ, a company that makes putting training tools, says he entrusted the Instinct AI agent with a variety of tasks: website redesign, marketing analysis, social media content creation, daily monitoring of online discussions, and customs procedures for importing products made in China. In his view, the tool produced usable deliverables and saved him time, notably in obtaining a tariff ruling from US customs and comparing freight forwarders for shipping 600 devices. He does, however, point to occasional hallucinations and the lack of a project mode, and out of caution over confidentiality he did not enable the email, calendar and Google Workspace integrations. He still considers AI agents a clear step forward from the chatbots he used previously.

Summary based on the full text of the article.

[Read the article on Brief IA →](https://www.briefia.fr/article/instinct-un-agent-ia-pilote-marketing-et-operations-chez-puttez)

## Figures cited

-   5,000 views
    
    views of a video customer testimonial
    
    PuttEZ promotional video
    
    > « Un témoignage client a dépassé 5 000 vues, selon Goins. »
    
-   600 devices
    
    number of devices shipped to North Carolina
    
    PuttEZ shipment
    
    > « Instinct a aussi effectué une comparaison entre différents transitaires pour l’expédition d’environ 600 dispositifs vers la Caroline du Nord »
    

## Classification

**Country**

United States

**Company size**

Micro-businesses

**Industries**

Retail and distribution, e-commerce

**Companies**

Instinct (supplier), PuttEZ (deploys AI)

**Keywords**

ai agent, marketing, social media, customs, sme, lessons learned

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Brief IA and its author. Entry translated from French by Claude Sonnet 5.5.