---
title: "Insurers face AI's big dilemma: who pays when it gets it wrong? — Marsanne Studio AI watch"
description: "The insurance industry hopes for higher revenues thanks to AI but does not know who should pay when damage occurs."
url: "https://marsanne.studio/en/ai-watch/insurers-face-ai-s-big-dilemma-who-pays-when-it-gets-it-68a00f/"
lang: "en"
---

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Analysis · 10 October 2026

# Insurers face AI's big dilemma: who pays when it gets it wrong?

Original title, in Spanish: “Las aseguradoras se enfrentan al gran dilema de la IA: ¿quién paga cuando se equivoca?”

**Publication**

Business Insider España (Spain)

**Author**

[Ana Ruiz](https://www.businessinsider.es/autor/ana-ruiz/)

**Published on**

10 October 2026 · read in the page structured data

## Summary

According to the article, the insurance industry expects to increase its revenues thanks to artificial intelligence. But it is struggling to determine who should pay when the technology causes damage.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on Business Insider España →](https://www.businessinsider.es/tecnologia/las-aseguradoras-se-enfrentan-gran-dilema-ia-quien-paga-cuando-se-equivoca_7046732_0.html)

## Classification

**Country**

Spain

**Company size**

All sizes

**Industries**

Banking, insurance, asset management, finance departments

**Keywords**

insurance, liability, generative AI, damages, regulation

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to Business Insider España and its author. Entry translated from French by Claude Sonnet 5.5.