---
title: "L'Oréal scales up its agentic platform and aims to control its AI costs — Marsanne Studio AI watch"
description: "L'Oréal GPT, the group's internal generative AI platform, reaches 27,000 daily users after three years of deployment."
url: "https://marsanne.studio/en/ai-watch/l-oreal-scales-up-its-agentic-platform-and-aims-to-control-its-ai-7f2e6e/"
lang: "en"
---

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Case study · 20 September 2026

# L'Oréal scales up its agentic platform and aims to control its AI costs

Original title, in French: “L'Oréal fait monter sa plateforme agentique en puissance et veut maîtriser ses coûts de l'IA”

**Publication**

La Revue du Digital (France)

**Author**

Unsigned

**Published on**

20 September 2026 · read in the page metadata · updated on 22 September 2026

## Summary

For three years, L'Oréal has been developing an internal generative AI platform, L'Oréal GPT, built on a secured version of OpenAI's ChatGPT. The platform has matured and now has 27,000 unique daily users. The article states that AI agents are multiplying across the company, including AI operations developed directly by users, and that L'Oréal is now seeking to control the costs associated with this growth in agentic AI.

Summary based on the full text of the article.

[Read the article on La Revue du Digital →](https://www.larevuedudigital.com/loreal-fait-monter-sa-plateforme-agentique-en-puissance-et-veut-maitriser-ses-couts-de-lia/)

## Figures cited

-   27,000 users
    
    number of unique daily users of the internal L'Oréal GPT platform
    
    L'Oréal, in 2026, after three years of deployment
    
    > « le nombre d’utilisateurs de sa plateforme interne L’Oréal GPT, créée à partir d'une version sécurisée de ChatGPT d’OpenAI, est monté en puissance et atteint 27 000 utilisateurs uniques quotidiens. »
    

## Classification

**Country**

France

**Company size**

Large companies

**Industries**

Industry and manufacturing · Software vendors, IT services companies, telecoms

**Companies**

L'Oréal (deploys AI), OpenAI (supplier)

**Keywords**

agentic ai, chatgpt enterprise, internal platform, ai agents, ai costs, l'oréal gpt

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to La Revue du Digital. Entry translated from French by Claude Sonnet 5.5.