---
title: "McDonald's uses AI to optimise its prices — Marsanne Studio AI watch"
description: "McDonald's uses AI algorithms in the United States to recommend prices, according to a Reuters investigation."
url: "https://marsanne.studio/en/ai-watch/mcdonald-s-uses-ai-to-optimise-its-106454/"
lang: "en"
---

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Announcement · 30 September 2026

# McDonald's uses AI to optimise its prices

Original title, in French: “McDo utilise l’IA pour optimiser ses prix”

**Publication**

BFM Business (France)

**Author**

Unsigned

**Published on**

30 September 2026 · read in the date shown on the page

## Summary

In the United States, McDonald's relies on artificial intelligence algorithms to recommend prices for its products, according to a Reuters investigation published on Tuesday. The investigation also reveals sometimes significant differences between restaurants in the chain.

Summary based on the article's title and standfirst, as the text is not accessible.

[Read the article on BFM Business →](https://www.bfmtv.com/tech/actualites/video-mc-do-utilise-l-ia-pour-optimiser-ses-prix_VN-202609300619.html)

## Classification

**Country**

United States

**Company size**

Large companies

**Industries**

Tourism, hospitality, catering

**Companies**

Reuters (cited), McDonald's (deploys AI)

**Keywords**

dynamic pricing, fast food, mcdonald's, pricing algorithms

Entry written by Marsanne Studio from the cited article, with the help of an AI model (claude-sonnet-5). The rights to the article and its illustrations belong to BFM Business. Entry translated from French by Claude Sonnet 5.5.